American Crew Forming Cream for Hold and Shine 3 oz (85 g)
39
suggested: $19.00
our price: $13.00$4.33 / oz
save 32% ($6.00)
in stock
in stock
Auto-Reorder & Save

Get 10% off or more on all future shipments of this item. Learn More

  • product details

    (Product received may temporarily differ from image shown due to packaging update.  Image & product details will be revised, shortly)

    Medium Hold with Medium Shine

    Easy to use styling cream works well for all hair types.  Carnauba wax and glycerin yield strong hold with pliability and a natural shine.

    Made in USA

    Warnings

    Use only as directed.  Avoid eye contact.  Keep away from children.

    � 2011 Colomer Beauty Brands USA, Inc.

  • ingredients
    Aqua (Water), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera Wax (Carnauba), Propylene Glycol, VP, VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus Flower Extract (Cactus), Glycerin, Fragrance, Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl-3- Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben
  • reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    American Crew Forming Cream for Hold and Shine, 3 oz
     
    4.4

    (based on 39 reviews)

    Ratings Distribution

    • 5 Stars

       

      (23)

    • 4 Stars

       

      (12)

    • 3 Stars

       

      (2)

    • 2 Stars

       

      (1)

    • 1 Stars

       

      (1)

    100%

    of respondents would recommend this to a friend.

    Pros

    • Easy to use (23)
    • Strong hold (18)
    • Lightweight (15)
    • Controls frizz (8)
    • Smells great (7)

    Cons

    • Heavy (3)

    Best Uses

    • Daily use (17)
    • Straight hair (9)
    • Fine hair (7)
    • Curly hair (5)
    • Thick hair (5)
      • Hair Type:
      • Straight hair (15), Wavy hair (10)
      • Reviewer Profile:
      • Survivalist / minimalist (19), Product junkie (5)

    Most Liked Positive Review

     

    No Flakes Allowed!

    My son has super thick hair and the gel I usually buy was leaving a build-up. His stylist suggested I try American Crew Forming Cream. I looked at her, sideways with one eye...Read complete review

    My son has super thick hair and the gel I usually buy was leaving a build-up. His stylist suggested I try American Crew Forming Cream. I looked at her, sideways with one eye cocked, and said, "Huh?" I mean, it looks like lotion for very dry skin! How is it possible this product will last through the rigors of middle school? Reluctantly, I bought her [$] sample that was the size of my thumbnail. I was so glad that I did! The product did great, left no build-up and is very easy for him to use! LOVE IT!!!

    VS

    Most Liked Negative Review

     

    Great Product, Shady Label

    This product is great, but the one that drugstore.com sent me has a label slightly different from the one I get from the hairstylist. Also feels slightly different. And that's a bit shady.

    This product is great, but the one that drugstore.com sent me has a label slightly different from the one I get from the hairstylist. Also feels slightly different. And that's a bit shady.

    Reviewed by 39 customers

    Sort by

    Displaying reviews 1-10

    Back to top

    Previous | Next »

     
    5.0

    Not sticky but holds great

    By Moodybruise

    from Sacramento CA

    describe yourself Product Junkie

    See all my reviews

    Verified Buyer

    Pros

    • Controls Frizz
    • Easy To Use
    • Lightweight
    • Non-Greasy
    • Smells Great
    • Strong Hold

    Cons

      Best Uses

      • Daily Use

      Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

      Husband loves this product. It rinses clean and doesn't leave your hair really stiff looking. It holds awesome yet comes out pretty well with just water, so no sticky residue feeling or build up

      (1 of 1 customers found this review helpful)

       
      4.0

      good product for texture but lacks hold

      By jim the runner

      from singapore

      describe yourself Beauty Conscious

      Pros

      • Easy To Use
      • Lightweight
      • Non-Greasy
      • Versatile

      Cons

      • Lacks Hold

      Best Uses

      • Curly Hair
      • Daily Use
      • Straight Hair

      Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

      Just got this recently, I chose it over American Crew Fiber because I'm planning to grow my hair out a bit and this would probably work better on longer hair. Currently I have short to medium-length hair that gets wavy when it's longer. I've found that this is great for creating a natural-looking texture and a bit of volume.

      A good thing about this is that you can control the amount of shine you want by using more or less of the product, and you can actually get the matte look of the American Fiber. By using less product, however, you sacrifice quite a bit of hold. I haven't tried having this on my hair the entire day without touching it, but I don't see it holding your hair in place for the entire day, unless u use a lot of it which will just make your hair look greasy. What I would recommend is to use other products like hairspray together with this to give it more hold.

      I've heard many people complain about the smell of the product, but I'm not very concerned about that. It may smell a little feminine to some but its not unpleasant, and it's quite subtle so people are unlikely to notice it. I'd say it's actually a plus because I don't want my hair to smell different from my cologne.

      So if you're looking for versatility this is probably the product I'd go for. But if you have short hair and you're looking for something that's going to keep your hair in place perhaps the Fiber would be a better choice especially if you don't want to spend extra $$ on hairspray. (It says 'high hold', as opposed to the Forming Cream's medium hold, but I haven't tried it so I can't say for sure). But then again, there are much cheaper alternatives to Fiber such as some of the Gatsby products, so it all depends on what you're going for.

      Price wise it's pretty steep for a hair product but I decided to splurge a little bit since I just got a new job.

      • Hair Type:
      • Wavy Hair
       
      4.0

      Good stuff

      By JMc

      from Denver, CO

      describe yourself Minimalist

      See all my reviews

      Pros

      • Easy To Use
      • Smells Great
      • Strong Hold

      Cons

      • Heavy

      Best Uses

      • Thinner Hair

      Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

      Strong hold, nice smell. Only con is the high price.

      • Hair Type:
      • Straight Hair

      (0 of 1 customers found this review helpful)

       
      5.0

      Husbands favorite

      By Moodybruise

      from Sacramento CA

      describe yourself Minimalist

      See all my reviews

      Verified Buyer

      Pros

      • Controls Frizz
      • Easy To Use
      • Lightweight
      • Non-Greasy
      • Smells Great
      • Strong Hold

      Cons

        Best Uses

        • Daily Use

        Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

        Husband has used this for a couple of years now. Great product. Leaves hair somewhat flexible and not super stiff or sticky, yet holds it in place. Perfect for that guy that doesn't want to look like he uses a bunch of product. Sells good and doesn't flake like a lot of gels, and isn't greasy or leave a residue like some of the pastes.

        • Hair Type:
        • Straight Hair
         
        5.0

        Excellent product.

        By bubbus

        from Houston TX

        describe yourself Minimalist

        Verified Buyer

        Pros

        • Easy To Use
        • Smells Great
        • Strong Hold

        Cons

          Best Uses

          • Thinner Hair

          Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

          Keeps hair in place and gives it a bit of shine
          Great hair product I have been using it for 5 years

          • Hair Type:
          • Straight Hair
           
          3.0

          I Always Come Back ...

          By R-Love

          from Washington, DC

          describe yourself Minimalist

          See all my reviews

          Verified Buyer

          Pros

          • Controls Frizz

          Cons

          • Heavy

          Best Uses

          • Daily Use

          Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

          I have thick wavy hair and I really need to use a product to control fizz and create some definition. I've tried lots of different products, but I always come back to American Crew Forming Cream.

          The key is using just enough and not too much. Too little might get applied unevenly. Too much is very heavy and really weighs my hair down. I've found the results are better when I use less of the product than I would think I need.

          • Hair Type:
          • Wavy Hair
           
          4.0

          Great secondary product

          By CS NYC

          from New York City

          describe yourself Product Junkie

          See all my reviews

          Verified Buyer

          Pros

          • Controls Frizz
          • Flexible
          • Smells Great

          Cons

          • Heavy

          Best Uses

          • Straight Hair

          Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

          I use this product when I get out of the shower. While my hair is still damp I use a little of this product throughout my hair specifically at the ends. I let my hair air dry while I finish getting ready, and then I use a little of the firm hold styling gel to style my hair. The Forming cream keeps my hair under control and also prevents the gel from making my hair too hard, and crunchy.

          • Hair Type:
          • Straight Hair
           
          5.0

          crew forming cream

          By rbh217

          from Dallas, TX

          describe yourself Minimalist

          Verified Buyer

          Pros

          • Easy To Use
          • Lightweight
          • Non-Greasy
          • Strong Hold

          Cons

            Best Uses

            • Curly Hair
            • Daily Use
            • Straight Hair
            • Thicker Hair
            • Thinner Hair
            • Travel

            Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

            best pricing available at drugstore.com. sometimes free shipping and always convenient.

            • Hair Type:
            • Wavy Hair

            (1 of 1 customers found this review helpful)

             
            5.0

            Light hold

            By Edward

            from Roseville, MN

            describe yourself Minimalist

            See all my reviews

            Verified Buyer

            Pros

            • Easy To Use
            • Lightweight
            • Non-Greasy

            Cons

              Best Uses

              • Daily Use

              Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

              Lightest of the American Crew creams/pomades. Small amount does just what I need to keep short-cropped hair lying down nicely without gluing it.

              Service and delivery comments:

              Processed right away and arrived within 5 business days.

              • Hair Type:
              • Straight Hair
               
              5.0

              love it

              By crazy mom

              from davie, fl

              describe yourself Minimalist

              Verified Buyer

              Pros

              • Easy To Use

              Cons

                Best Uses

                • Thicker Hair

                Comments about American Crew Forming Cream for Hold and Shine, 3 oz:

                My son was given a sample when he had his hair cut. It is easy to use. Loves it

                • Hair Type:
                • Wavy Hair

                Displaying reviews 1-10

                Back to top

                Previous | Next »

              • directions
                Work a small amount evenly through dry or towel dried hair and style as desired.
              Related Products

              Copyright © 1999-2015 drugstore.com, inc. All rights reserved.
              411 108th Ave NE, Suite 1600, Bellevue, WA 98004

              Report a site issue

              Site Feedback

              How can we improve your experience?

              ×