Beauty Without Cruelty Waterproof Mascara, Black 0.27 fl oz (7 ml)
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  • product details

    Separates and defines each lash with long-lasting, smudge-resistance color.

    Experience the Color, Care & Confidence of Beauty Without Cruelty cosmetics. Classic and contemporary shades. Gentle, fragrance-free formulations. No animal testing - no animal ingredients - since 1963.

    Made in UK

    Beauty Without Cruelty

  • ingredients
    Water, Isododecane, C11 12 Isoparaffin, Oryza Sativa Bran Cera (Rice Wax), Copernicia Cerifera Cera (Carnauba Wax), VP/Eicosene Copolymer, Polyglyceryl 4 Isostearate, Polyethylene, Mica, Disteardimonium Hectorite, Rhus Verniciflua Peel Wax (JapaneseFurit Wax), Hydrogenated Castor Oil, Dimethicone, Phenoxyethanol, Talc, Ethylhexyl Glycerin, Potassium Sorbate, Alcohol Denat., Panthenyl Triacetate, Tocopherol (Vitamin E), Trimethylsiloxysilicate, Triethanolamine, Helianthus Annuus (Sunflower) Seed Oil, Ascorbyl Palmitate (Vitamin E), Tin Oxide, Iron Oxides, Titanium Dioxide
  • reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    Beauty Without Cruelty Waterproof Mascara, Black, .27 fl oz
     
    2.0

    (based on 4 reviews)

    Ratings Distribution

    • 5 Stars

       

      (0)

    • 4 Stars

       

      (0)

    • 3 Stars

       

      (0)

    • 2 Stars

       

      (4)

    • 1 Stars

       

      (0)

    0%

    of respondents would recommend this to a friend.

    Pros

      Cons

      • Smudges or runs (3)

      Best Uses

        Reviewed by 4 customers

        Sort by

        Displaying reviews 1-4

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        2.0

        New and Improved Formula not improved

        By taahkr67

        from Colorado Springs, CO

        describe yourself Natural Style

        Pros

          Cons

          • Clumps
          • Dries Out Quickly
          • Flakes
          • Smudges or Runs

          Best Uses

            Comments about Beauty Without Cruelty Waterproof Mascara, Black, .27 fl oz:

            I agree with the other reviewers regarding the new formula (It IS a new formula, as I contacted the manufacturer, Lotus Brands to find out). It is dry upon opening, doesn't apply well, clumps up. I really liked the old formula and the fact that it is cruelty free.

            (1 of 1 customers found this review helpful)

             
            2.0

            used to be great

            By Maggie

            from Texas

            Pros

            • Used To Be Good Brush
            • Used To Be Great Formula

            Cons

            • Does Not Apply Evely
            • Dries Out Quickly
            • Flakes
            • New Brush Causes Clumping
            • New Brush Is Awkward
            • Tube Dries Out Quickly

            Best Uses

              Comments about Beauty Without Cruelty Waterproof Mascara, Black, .27 fl oz:

              I have used this product for the last 3-4 years after searching for a good cruelty waterproof mascara. The formula was always great - not too dark or dramatic for a more natural everyday look. It applied easily with a simple brush shape and lasted throughout the day without smudging. This summer of 2013 I bought a new tube and it came with a new formula and a new curved brush shape. I tried to make it work for 2 months, but never was able to get the brush to apply the product without clumping, and the formula was dried out after just a month. The old formula lasted at least 3 months before I would have to start a new tube. I wish they would return to the old formula and brush shape. In the meantime, I will search for another manufacturer.

              (3 of 3 customers found this review helpful)

               
              2.0

              Doesn't last all day

              By smyligerl

              from Astoria, NY

              describe yourself Natural Style

              See all my reviews

              Pros

              • Cruelty-free

              Cons

              • Clouds contact lenses
              • Difficult To Remove
              • Smudges or Runs
              • Sticky Texture

              Best Uses

                Comments about Beauty Without Cruelty Waterproof Mascara, Black, .27 fl oz:

                I love that it's cruelty-free and has healthier ingredients than most, but I can't recommend because it doesn't last the whole day & leaves me with sticky contact lenses and raccoon circles under my eyes. Difficult to remove with soap and water.

                (5 of 5 customers found this review helpful)

                 
                2.0

                New formula? Smudges, not waterproof.

                By Safe cosmetic seeker

                from New England

                Pros

                • Safe

                Cons

                • Smudges or Runs

                Best Uses

                  Comments about Beauty Without Cruelty Waterproof Mascara, Black, .27 fl oz:

                  I had an older formulation of the BWC black waterproof mascara and it was AWESOME. Ordered a new one in Dec 2011 and it was in new packaging. The formula is most definitely changed. It seriously smudges and run as the day goes on! Then, it's hard to wash off?!? The older formula did not smudge and washed beautifully.

                  Displaying reviews 1-4

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