Clairol Natural Instincts Demi Permanent Hair Color, Amber Shimmer Lightest Golden Brown 11G 1 ea
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selected color : Amber Shimmer Lightest Golden Brown 11G

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  • Toasted Almond Light Golden Brown 12
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  • Clove Medium Cool Brown 24
  • Sandalwood Dark Cool Blonde 10
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  • Rosewood Dark Auburn Brown 30
  • Sunflower Medium Golden Blonde 04
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  • Amber Shimmer Lightest Golden Brown 11G
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  • Light Warm Brown 13B
  • Burgundy Brown 32
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  • Dark Blonde 009N
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  • Pecan Medium Golden Brown 18
  • Suede Light Brown 13
  • Light Blonde 002
  • Light Auburn 16
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  • product details

    Healthier-looking*, Radiant Color

    Clairol Natural Instincts Hair Color, Lightest Golden Brown 11G Kit includes:

    • Shade 11G
    • Color Activating Cr�me
    • Colortreat Conditioning Treatment

    Natural Instincts with an ammonia free formula gives you healthier-looking*, radiant color and blends away gray in 10 minutes.  Color lasts up to 6 weeks.  Our demi-permanent Natural Instincts system with Aloe, Vitamin E and Coconut Oil.  It's proven less damaging**.

    Made in Mexico

    *Versus untreated.

    **Natural Instincts Level 2 non-permanent vs. the leading Triple Protection Level 3 permanent creme color:  based on amount of surface damage.

    Product Ingredients:
    Shade 11G:  Water, Hexylene Glycol, Ethanolamine, Propylene Glycol, Trisodium Ethylenediamine Disuccinate, Soytrimonium Chloride, Fragrance, Ethoxydiglycol, Oleth-5, C11-15 Pareth-9, Oleth-2, Dilinoleic Acid, Cocamidopropyl Betaine, Tall Oil Acid, P-Aminophenol, Erythorbic Acid, Sodium Sulfite, Oleamide Mipa, 2-Methylresorcinol, C12-15 Pareth-3, M-Aminophenol, Oleth-10, P-Phenylenediamine, Panthenol, EDTA, 2-Methyl-5-Hydroxyethylaminophenol, 1-Naphthol, Tocopherol, Ascorbic Acid.

    Color Activating Creme:  Water, Hydrogen Peroxide, Acrylates Copolymer, Steareth-21, Oleth-2, PEG-50 Hydrogenated Palmamide, Oleth-5, Acrylates/Steareth-20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone, Sorbitan Stearate, PEG-40 Stearate, Cellulose Gum.

    Colortreat Conditioning Treatment:  Water, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance, Benzyl Alcohol, Panthenyl Ethyl Ether, Citric Acid, EDTA, Sodium Chloride, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Panthenol, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Methylisothiazolinone

    Warnings

    Hair color products may cause allergic reactions, which in rare cases can be severe.  Tattoos may increase the risk of allergy to this product.  Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before.  Remember to buy the product 48 hours in advance.  Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp.  In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product.  Read and follow instructions carefully.  In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color).  If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately.

    This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made.  This product must not be used for dyeing the eyelashes or eyebrows.  To do so may cause blindness.  Product not intended to be used on children.  Keep out of reach of children.  Follow safety warnings.  Perform the skin allergy test 48 hours before coloring.  Can cause allergic reactions follow the safety warnings.

    ©Procter & Gamble

  • reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    Clairol Natural Instincts Haircolor, Amber Shimmer Lightest Golden Brown 11G, 1 ea
     
    3.6

    (based on 19 reviews)

    Ratings Distribution

    • 5 Stars

       

      (10)

    • 4 Stars

       

      (1)

    • 3 Stars

       

      (2)

    • 2 Stars

       

      (2)

    • 1 Stars

       

      (4)

    69%

    of respondents would recommend this to a friend.

    Pros

    • Easy to use (15)
    • Gentle (12)
    • Great color (11)
    • Natural look (10)

    Cons

    • Color misrepresented (5)
    • Doesn't last (3)

    Best Uses

    • Touch ups (7)
    • Graying hair (4)
    • New look (4)
    • Thick hair (3)
      • Commitment To Color:
      • Semi-permanent (11), Permanent (3)
      • Reviewer Profile:
      • Beauty conscious (7), Survivalist / minimalist (6), Product junkie (3)

    Most Liked Positive Review

     

    Love this!

    I have been using this color for years and I still love it! My hair is naturally light brown and it gets highlights every summer when I am in the sun more. I've also...Read complete review

    I have been using this color for years and I still love it! My hair is naturally light brown and it gets highlights every summer when I am in the sun more. I've also started getting a lot of gray hair springled in and I don't want it to look drab. This color covers the gray pretty well; gives it a nice shine and a natural warm brown/blonde coloring that looks like me only better. In 4 weeks, there is no root, it's just ready for a touchup. I just go over the whole head again and it has never caused any problems for me.

    VS

    Most Liked Negative Review

     

    Not dark enough on my highlights/bleache

    People always say any brown would be too light on bleached or highlighted hair but when I used this I barely noticed a difference. I had been afraid of going too dark but this...Read complete review

    People always say any brown would be too light on bleached or highlighted hair but when I used this I barely noticed a difference. I had been afraid of going too dark but this color didn't make much of a difference to my roots nor my colored hair. I tried the next 2 browns up and they worked a lot better. But I was glad this color didn't pull any crazy colors like red. It just didn't do much of anything. Don't be afraid to go up a color, unlike they say. After all it washes out or fades within a couple weeks.

    Reviewed by 19 customers

    Sort by

    Displaying reviews 1-10

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    (1 of 1 customers found this review helpful)

     
    5.0

    My New Favorite!

    By Jillian the Ginger

    from Boston, MA

    describe yourself Product Junkie

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Natural Look
    • Versatile

    Cons

    • Color Misrepresented

    Best Uses

    • Thicker Hair

    Comments about Clairol Natural Instincts Haircolor, Amber Shimmer Lightest Golden Brown 11G, 1 ea:

    Growing up, I always had very vibrant ginger hair. Slowly but surely, my hair started to turn blonde in the time I was in high school. After graduation the sun had sapped my hair from bright ginger to light strawberry blonde. I had been considering dying my hair for a long time and after a failed salon attempt, I decided to take matters into my own hands. I wanted a natural red color, not the "fake" red you so often see from box brands. I picked up this color as I was considering going brunette, but as soon as I got home, I realized I wanted to be a red head again. Well, after the preparation and 13 minutes, I washed and blow dried my hair to find that this color had given be the perfect red hair I'd missed so much! I could not be happier with it and I'm off to buy more today!

    • Commitment To Color:
    • Permanent
     
    2.0

    Not Good

    By Biju

    from Maine

    describe yourself Minimalist

    Pros

    • Easy To Use
    • Gentle

    Cons

    • Color Misrepresented

    Best Uses

      Comments about Clairol Natural Instincts Haircolor, Amber Shimmer Lightest Golden Brown 11G, 1 ea:

      I color to cover the grays. This product did not do that. I left the product on the recommended time but had to reapply (I had enough left over)and still saw the gray. also color was dull.

      • Commitment To Color:
      • Permanent
       
      5.0

      Love this color!

      By Florida Girl

      from Florida Panhandle

      describe yourself Beauty Conscious

      Pros

      • Easy To Use
      • Gentle
      • Great Color

      Cons

        Best Uses

        • New Look

        Comments about Clairol Natural Instincts Haircolor, Amber Shimmer Lightest Golden Brown 11G, 1 ea:

        I love this color. It covers my gray and gives me the color I had in elementary school. If you don't want a reddish tint, you should probably choose a different shade.

        • Commitment To Color:
        • Semi-Permanent
         
        2.0

        Color on box didn't end up on hair

        By carlav02

        from VA

        describe yourself Minimalist

        See all my reviews

        Pros

          Cons

            Best Uses

              Comments about Clairol Natural Instincts Haircolor, Amber Shimmer Lightest Golden Brown 11G, 1 ea:

              This was only my 2nd time trying at-home hair color so I'm no expert but I think you should actually be able to tell you've colored your hair, after you've applied product. I won't be trying this kind again.Maybe I should've left it on longer than 10 minutes and maybe I should've used most of it on my roots & grays. All I know is, it's like I wasted [$].The after-color conditioning is nice though. In my opinion, this hair color is weak and it won't cover grays but if you try it, leave it on for 15 minutes.

              • Commitment To Color:
              • Permanent
               
              5.0

              absolute favorite box color of all time!

              By little laura

              from New Jersey

              describe yourself Product Junkie

              See all my reviews

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Natural Look

              Cons

              • Doesn't Last

              Best Uses

              • New Look
              • Thicker Hair
              • Touch Ups

              Comments about Clairol Natural Instincts Haircolor, Amber Shimmer Lightest Golden Brown 11G, 1 ea:

              I am absolutely in love with this color! I naturally have dark blonde hair and I get light blonde highlights in the summer. To tone down the variation of my roots & highlights in the winter, I use this. It doesn't smell bad putting it on. The only thing: leave it on for almost DOUBLE the time it recommends. The first time I did it, I listened to the box's directions and it just made my hair a little darker & a little reddish. The second time, it came out looking just like the model on the box. The best part about this color is that it gets more beautiful as it fades. Absolutely amazing! Thank you Clairol!

              • Commitment To Color:
              • Semi-Permanent

              (2 of 2 customers found this review helpful)

               
              5.0

              Great COPPER color -- NOT as shown!

              By Elwyn

              from Santa Monica, CA

              describe yourself Minimalist

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Natural Look

              Cons

                Best Uses

                • Graying Hair

                Comments about Clairol Natural Instincts Haircolor, Amber Shimmer Lightest Golden Brown 11G, 1 ea:

                My natural hair color was light brown with red highlights and about 50% grey. I decided to color 5 years ago and chose this shade because on the box it looks close to my natural shade. What a surprise! What I got was a really GREAT copper color. My birth hair color was a very dark auburn, so I have the complexion and eye color that goes with red hair, and I love the copper shade I get. People go nuts over the color, so it's not just me who loves it. The color looks really fresh for about 2 weeks and then starts to fade -- that's after about 6-8 shampoos NOT the 28 the box claims it will last. The color still looks good the third week and by the fourth I have to color again because my hair grows really fast and I have grey at the roots. I leave the color on for close to a half hour but even after 5 years of coloring once a month have zero damage to my hair. It's silky, soft, and shiny.

                • Commitment To Color:
                • Semi-Permanent

                (2 of 3 customers found this review helpful)

                 
                1.0

                Meh.

                By Sarah

                from MN

                describe yourself Minimalist

                Verified Buyer

                Pros

                • Easy To Use

                Cons

                • Color Misrepresented

                Best Uses

                • New Look

                Comments about Clairol Natural Instincts Haircolor, Amber Shimmer Lightest Golden Brown 11G, 1 ea:

                Bright, copper penny orange. If that's the color you're going for you'll like this.

                • Commitment To Color:
                • Semi-Permanent

                (1 of 1 customers found this review helpful)

                 
                1.0

                Red, Red, Red!!!

                By Near Seattle Mom

                from Near Seattle

                describe yourself Product Junkie

                See all my reviews

                Pros

                • Easy To Use
                • Gentle

                Cons

                • Color Misrepresented

                Best Uses

                  Comments about Clairol Natural Instincts Haircolor, Amber Shimmer Lightest Golden Brown 11G, 1 ea:

                  Like other reviewers, this turned my medium brown hair red, red, red! Friends stopped me on the street to say how much they liked my new red color. Well, if I'd wanted red, that would've been fine, but I was looking for golden brown. There wasn't a hint of gold in my hair - just a medium auburn. Not what I was looking for.

                  • Commitment To Color:
                  • Demi-Permanent

                  (1 of 1 customers found this review helpful)

                   
                  3.0

                  pleased with this product

                  By tasha

                  from dc

                  describe yourself Beauty Conscious

                  Pros

                  • Easy To Use
                  • Great Color

                  Cons

                  • Color Misrepresented
                  • Grey coverage

                  Best Uses

                    Comments about Clairol Natural Instincts Haircolor, Amber Shimmer Lightest Golden Brown 11G, 1 ea:

                    The color is described as a light golden brown. My natural shade is medium brown; and on my hair, the product is really amber with brown undertones. Someone recently called me a redhead which wasn't the look I expected. So basically my hair doesn't look like what the box shows because it is much more a orange-brown red. It looks good with my coloring though (fair and brown eyes) and shiny. The only negative is the grey coverage could be better.

                    • Commitment To Color:
                    • Semi-Permanent

                    (2 of 2 customers found this review helpful)

                     
                    1.0

                    Very drying

                    By sam

                    from New York

                    describe yourself Beauty Conscious

                    See all my reviews

                    Pros

                    • Easy To Use
                    • Great Color
                    • Natural Look

                    Cons

                    • Too Harsh

                    Best Uses

                      Comments about Clairol Natural Instincts Haircolor, Amber Shimmer Lightest Golden Brown 11G, 1 ea:

                      I loved the color (and price) of this product, and I really wanted it to work. Unfortunately, after only one application, it made my curly hair, that tends to be on the dry side, very dry and brittle. Even after the color had faded, my hair still felt damaged--like straw. I went to a salon and got a temporary color/condition treatment that has fixed my hair. I won't use this product again.

                      • Commitment To Color:
                      • Semi-Permanent

                      Displaying reviews 1-10

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                    • directions

                      Usage Instructions included in the kit.

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