Clairol Natural Instincts Demi Permanent Hair Color, Black 36 1 ea
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selected color : Black 36

  • Dark Blonde 009N
  • Brown Black 35
  • Roasted Chestnut Dark Warm Brown 28B
  • Dark Golden Brown 28G
  • Hot Cocoa Medium Bronze Brown 26
  • Burgundy Brown 32
  • Reddish Brown 16RG
  • Light Warm Brown 13B
  • Amber Shimmer Lightest Golden Brown 11G
  • Light Auburn 16
  • Suede Light Brown 13
  • Medium Brown 20
  • Nutmeg Dark Brown 28
  • Rosewood Dark Auburn Brown 30
  • Light Golden Red 15RG
  • Black 36
  • Dark Red 20R
  • Medium Auburn Brown 22
  • Toasted Almond Light Golden Brown 12
  • Light Cool Brown 14
  • Light Blonde 002
  • Shine Happy Clear Shine Treatment 00
  • Sandalwood Dark Cool Blonde 10
  • Navajo Bronze Light Caramel Brown 12A
  • Medium Warm Brown 20B
  • Pecan Medium Golden Brown 18
  • Sunflower Medium Golden Blonde 04
  • Clove Medium Cool Brown 24
  • Medium Cool Blonde 6
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  • product details

    Healthier-looking*, Radiant Color

    Clairol Natural Instincts Hair Color, Black 36 Kit includes:

    • Shade 36
    • Color Activating Cr�me
    • Colortreat Conditioning Treatment

    Natural Instincts with an ammonia free formula gives you healthier-looking*, radiant color and blends away gray in 10 minutes.  Color lasts up to 6 weeks.  Our demi-permanent Natural Instincts system with Aloe, Vitamin E and Coconut Oil.  It's proven less damaging**.

    Made in Mexico

    *Versus untreated.

    **Natural Instincts Level 2 non-permanent vs. the leading Triple Protection Level 3 permanent creme color:  based on amount of surface damage.

    Product Ingredients:
    Shade 36:  Water, Hexylene Glycol, Ethanolamine, P-Phenylenediamine, Propylene Glycol, Trisodium Ethylenediamine Disuccinate, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Soytrimonium Chloride, Fragrance, Ethoxydiglycol, Oleth-5, C11-15 Pareth-9, Resorcinol, Oleth-2, M-Aminophenol, Dilinoleic Acid, Cocamidopropyl Betaine, Tall Oil Acid, Erythorbic Acid, Sodium Sulfite, Oleamide Mipa, C12-15 Pareth-3, 1-Naphthol, Oleth-10, Panthenol, EDTA, Tocopherol, Ascorbic Acid.

    Color Activating Creme:  Water, Hydrogen Peroxide, Acrylates Copolymer, Steareth-21, Oleth-2, PEG-50 Hydrogenated Palmamide, Oleth-5, Acrylates/Steareth-20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone, Sorbitan Stearate, PEG-40 Stearate, Cellulose Gum.

    Colortreat Conditioning Treatment:  Water, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance, Benzyl Alcohol, Panthenyl Ethyl Ether, Citric Acid, EDTA, Sodium Chloride, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Panthenol, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Methylisothiazolinone

    Warnings

    Hair color products may cause allergic reactions, which in rare cases can be severe.  Tattoos may increase the risk of allergy to this product.  Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before.  Remember to buy the product 48 hours in advance.  Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp.  In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product.  Read and follow instructions carefully.  In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color).  If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately.

    This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made.  This product must not be used for dyeing the eyelashes or eyebrows.  To do so may cause blindness.  Product not intended to be used on children.  Keep out of reach of children.  Follow safety warnings.  Perform the skin allergy test 48 hours before coloring.  Can cause allergic reactions follow the safety warnings.

    ©Procter & Gamble

  • reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    Clairol Natural Instincts Haircolor, Black 36, 1 ea
     
    3.8

    (based on 15 reviews)

    Ratings Distribution

    • 5 Stars

       

      (6)

    • 4 Stars

       

      (4)

    • 3 Stars

       

      (3)

    • 2 Stars

       

      (0)

    • 1 Stars

       

      (2)

    73%

    of respondents would recommend this to a friend.

    Pros

    • Easy to use (11)
    • Gentle (9)
    • Great color (9)
    • Long-lasting (7)
    • Natural look (7)

    Cons

    • Messy (5)

    Best Uses

    • Graying hair (7)
    • New look (5)
    • Touch ups (4)
      • Commitment To Color:
      • Semi-permanent (5), Demi-permanent (4)
      • Reviewer Profile:
      • Survivalist / minimalist (4), Beauty conscious (3), Product junkie (3)

    Most Liked Positive Review

     

    Great product, beautiful color

    I was also compelled to write a review based on the bad ones - If you're thinking of buying this product, I recommend reading different reviews of different colors - people here are rating...Read complete review

    I was also compelled to write a review based on the bad ones - If you're thinking of buying this product, I recommend reading different reviews of different colors - people here are rating low because they dyed their hair black with a black hair dye (that does not pretend to be anything but black..) and are dissatisfied... because they have black hair. :|

    I've used Natural Instincts for about 6 months, in Clove (a dark ash brown) and more recently in this color - Midnight Black. I loved the clove color as well, but it didn't seem to stay in my hair very well - I'd have about 5 washes before it got noticeably lighter, though not unpleasant or brassy. This color seems to be "sticking" a little better - this is not a huge problem though, because the dye is so gentle I don't worry about using it every 4 weeks or so. I have naturally dark blond/light brown hair. The I used Midnight Black about 2 weeks after using Clove, and I have beautiful, almost-black hair - think "blackish brown" mascara color. The product smells fantastic and comes with an (also wonderful smelling) conditioner to use once a week. I use it 2-3 times a week since I have pixie cut short hair (I only use 1/2 a box per application, making this also a great deal), but it would be enough to use on longer hair 1-2 times a week for the duration of the dye lasting.

    When you're dying your hair, the mixture looks rather purply (I'm not sure if this is the norm for black dyes), but don't let this freak you out... you'll end up with beautiful, soft, brownish black hair. It's also important to note that the color depends a lot on what color your hair already is... do a strand test if you're not sure!!

    VS

    Most Liked Negative Review

     

    Be SURE you want black hair!!!

    I tried this to see if black would be a good color for me. I thought semi-permanent meant that the color would wash out and if I didn't like it I would go back...Read complete review

    I tried this to see if black would be a good color for me. I thought semi-permanent meant that the color would wash out and if I didn't like it I would go back to my med to dark brown, I usually do. BOY, was I wrong!! This color has not washed out at all, not in the past 2 months since I had used this product. I have used my regular color when it was time to color again and my results are brown roots with black ends. This color completely covered my grays, though, so if you are absolutely sure you want black, then this would be the color for you as it is a nice shade of black. I just want my chocolate brown back. I agree with the other reviewer in that you can't think semi-permanent (esp in black) will wash out. I all actuality, I think it lasts LONGER then permanent color does. If I was to try a new color out, next time I'm using the LEAST permanent hair color that I can find!

    Reviewed by 15 customers

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    Displaying reviews 1-10

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    5.0

    Phenomenal!

    By Nikki

    from New York, NY

    describe yourself Beauty Conscious

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Natural Look

    Cons

      Best Uses

      • Graying Hair
      • New Look
      • Touch Ups

      Comments about Clairol Natural Instincts Haircolor, Black 36, 1 ea:

      I love this hair dye so much! I read all the other reviews here, and I don't know why everyone's freaking out saying that their hair is pitch black and that it never washed out. You guys clearly did something wrong here cause this product came out exactly as I expected! I'm like most, I'm afraid of commitment to permanent hair color, so I did my research on this. LOTS of mixed reviews. I was very wary but I gave it a shot. I have natural dark brown hair that gradually gets lighter at the ends. And my hair is dead by the way, my split ends are horrible. I decided to focus on applying it more at the ends cause I'm sure my hair wasn't that porous so I made sure to soak it. This black applied nicely, not messy, not a long wait time. And bam! My hair came out to this lovely rich black color, just as it looked on the box. NOT jet black. As for how long it lasts, it fades out, trust me. I love this color so much that I wish I could do it permanently! But I cherish my natural color. Just follow the instructions and you should be fine!

      • Commitment To Color:
      • Demi-Permanent
       
      4.0

      My mom likes it

      By nadine

      from malden,MA

      Verified Buyer

      Comments about Clairol Natural Instincts Haircolor, Black 36, 1 ea:

      I bought it for my mom whose hair is almost totally gray.She has tried the product and told me it's convenient to use and the black color is just what she want.

      (0 of 1 customers found this review helpful)

       
      5.0

      The best pharmacy hair dye

      By Bdancemambo

      from Brooklyn, NY

      describe yourself Professional Stylist

      See all my reviews

      Pros

      • Easy To Use
      • Gentle
      • Great Color
      • Natural Look
      • Shine shine shine
      • Smells great

      Cons

        Best Uses

        • Thicker Hair
        • Thinner Hair
        • Touch Ups

        Comments about Clairol Natural Instincts Haircolor, Black 36, 1 ea:

        I have been using this product for over 12 years now and I can assure you that the shine and gentleness you will find in this product, you can not find in any other.... The other day I decided to try Feria and after I did, I ran back to my basic instinct. I'm glad because I really saw the difference. One thing to know is that this really deposit color. Don't be fooled by the fact that it contains no ammonia or that it comes off after 24 washes. So if you like me that wants color and lots of shine for a healthy looking hair, go for it!!!i

        • Commitment To Color:
        • Semi-Permanent

        (1 of 2 customers found this review helpful)

         
        4.0

        Gentle, Easy to Use

        By Naomi

        from Texas

        describe yourself Minimalist

        See all my reviews

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Natural Look

        Cons

        • Messy

        Best Uses

        • Graying Hair
        • New Look

        Comments about Clairol Natural Instincts Haircolor, Black 36, 1 ea:

        I use this for my graying, sometimes permed, hair. I've been using Natural Instincts for many years, and using Midnight Black for about three years. The product is gentle, and the included tube of Color Treat conditioning treatment is fantastic -- the best rinse-out conditioner I've ever used.

        My natural hair color is dark brown-black that is graying. Midnight Black is not a true jet black (a hair dye color I've tried before, and looks artificial), but a deep black-brown, as another reviewer stated. Brown begins to dominate black after repeated washings.

        This is a semi-permanent not a temporary hair dye, meaning the color will fade with washing, until it is refreshed with a new application, but it will never fully disappear. Someone with lighter color hair who wants to test out a darker shade should not use a semi-permanent dye.

        Natural Instincts now includes a color refresher to revitalize the hair color two weeks after dying. I stopped using a particular hair product which severely stripped my hair's dyed color, so I no longer have a lot of color loss. I did try the color refresher, and I was not impressed. It did little to cover the striking difference between the new growth of my gray hair, and my already dyed gray hair. I still looked like I needed to dye my hair again. The amount of color treat conditioner was reduced by half since the inclusion of the color revitalizer. I'd rather have more of the conditioner, which keep my hair in great shape leading to longer color retention.

        I think the formula changed recently. Before, one of the warnings in the instructions was not to leave the dye on permed hair more than 8 minutes. Now, there is no such warning that I could find in the instructions. I noticed that some of my new gray is not covered as well as it was with the old Natural Instincts formula, even though I can now leave the dye on my permed hair two extra minutes.

        • Commitment To Color:
        • Semi-Permanent
         
        5.0

        The best....

        By Bdancemambo

        from Brooklyn, NY

        describe yourself Professional Stylist

        See all my reviews

        Pros

        • Shine healthy looking

        Cons

        • Doesn't Last

        Best Uses

          Comments about Clairol Natural Instincts Haircolor, Black 36, 1 ea:

          listen ladies...I am a professional stylist and a beauty/ product junkie and I can swear by this product. I have been dying my hair with clairol/basic instinct for over 15 years and it has always consistently given me shiny, healthy looking hair. Mind you, I have thin hair but the shine is inevitable and amazingly reliable. The only con is that you have to apply once a month or so in order to keep up with the shininess But is so worth it!!!
          Note: it will deposit color just like a dye with amonia. Don't underestimate!

          • Commitment To Color:
          • Temporary

          (5 of 5 customers found this review helpful)

           
          5.0

          Great

          By jana

          from illinois

          describe yourself Product Junkie

          See all my reviews

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Long-Lasting
          • Natural Look

          Cons

            Best Uses

            • Graying Hair
            • New Look
            • Thicker Hair
            • Touch Ups

            Comments about Clairol Natural Instincts Haircolor, Black 36, 1 ea:

            I really like this whole line of product. I have used a few of the browns but decided to switch it up and go black. Some of the reviews complain of the color. This is surprising to me because it is semi permanent and it is black. So if you don't want black hair don't use this. I would think that was self explanatory but apparently not. This product is great. I have started to get a few - grey hairs and this works for me. I also have thin fine hair and this product is gentle and gives some texture without the harshness of other colorants. I will continue to use this product- it is quick, no smell, and is gently. La la love it.

            • Commitment To Color:
            • Semi-Permanent

            (4 of 4 customers found this review helpful)

             
            5.0

            Great product, beautiful color

            By Jordan

            from Providence, RI

            describe yourself Product Junkie

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Natural Look

            Cons

            • Doesn't Last

            Best Uses

            • New Look

            Comments about Clairol Natural Instincts Haircolor, Black 36, 1 ea:

            I was also compelled to write a review based on the bad ones - If you're thinking of buying this product, I recommend reading different reviews of different colors - people here are rating low because they dyed their hair black with a black hair dye (that does not pretend to be anything but black..) and are dissatisfied... because they have black hair. :|

            I've used Natural Instincts for about 6 months, in Clove (a dark ash brown) and more recently in this color - Midnight Black. I loved the clove color as well, but it didn't seem to stay in my hair very well - I'd have about 5 washes before it got noticeably lighter, though not unpleasant or brassy. This color seems to be "sticking" a little better - this is not a huge problem though, because the dye is so gentle I don't worry about using it every 4 weeks or so. I have naturally dark blond/light brown hair. The I used Midnight Black about 2 weeks after using Clove, and I have beautiful, almost-black hair - think "blackish brown" mascara color. The product smells fantastic and comes with an (also wonderful smelling) conditioner to use once a week. I use it 2-3 times a week since I have pixie cut short hair (I only use 1/2 a box per application, making this also a great deal), but it would be enough to use on longer hair 1-2 times a week for the duration of the dye lasting.

            When you're dying your hair, the mixture looks rather purply (I'm not sure if this is the norm for black dyes), but don't let this freak you out... you'll end up with beautiful, soft, brownish black hair. It's also important to note that the color depends a lot on what color your hair already is... do a strand test if you're not sure!!

            • Commitment To Color:
            • Demi-Permanent

            (2 of 2 customers found this review helpful)

             
            5.0

            only brand i've used for ten years

            By splendor

            from berkeley, ca

            describe yourself Beauty Conscious

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Long-Lasting
            • Natural Look
            • Versatile

            Cons

              Best Uses

                Comments about Clairol Natural Instincts Haircolor, Black 36, 1 ea:

                I was compelled to write based on so many bad reviews of this product. Most users seem surprised that their hair actually turned out black. Unlike them, that is exactly what I wanted and why I picked up the box. Lo and behold, I was not disappointed and have continued to use this product for nearly ten years. I tried one other brand once that was way too harsh and burned my scalp. This brand is very gentle and makes my hair look even healthier afterward. And it is not "permanent", but any black is going to last a long time--any stylist that knows anything will warn you of that fact. I do re-color after a couple of months, as it does fade and my roots begin to show a bit, but my natural hair is already a quite dark brown so it blends nicely. Everyone thinks I am a natural black.

                • Commitment To Color:
                • Demi-Permanent

                (1 of 5 customers found this review helpful)

                 
                1.0

                Worst choice ever

                By ASDFJKL:

                from NYC

                describe yourself Minimalist

                Pros

                • Easy To Use
                • Long-Lasting

                Cons

                • Color Misrepresented
                • Messy
                • Too Harsh

                Best Uses

                • Graying Hair

                Comments about Clairol Natural Instincts Haircolor, Black 36, 1 ea:

                I wanted my hair to be darker, and i only wanted the color to stay in for a short amount of time, so i could see if i actually wanted to dye my hair. I was told by a specialist that since i already had dark hair, buying black will just make it darker. This was not the case. It was easy to use, but a ton of my hair was falling out and it scared me. When my hair dried i looked like i was wearing a wig. It was PITCH BLACK, and very shiny. It looked very fake and strange. I washed my hair twice last night and 3 times today, and i have a feeling the color isnt going to change. so i plan to call the company.

                • Commitment To Color:
                • Semi-Permanent

                (1 of 4 customers found this review helpful)

                 
                3.0

                too black for even my black hair...

                By bbmama

                from New Rochelle, NY

                describe yourself Beauty Conscious

                See all my reviews

                Pros

                • Easy To Use
                • Gentle

                Cons

                  Best Uses

                    Comments about Clairol Natural Instincts Haircolor, Black 36, 1 ea:

                    I have naturally black/brown Asian hair and I've been wanting to cover my grey hairs, which are pretty thick and white. The color of this product is really black and didn't cover my hardy white hairs for more than 2-3 weeks. It is watery, but I just applied it upside down in the tub and stood there while the clock ticked. Small price for a cheaper alternative. Not a big deal for me, but the color is still to black for my taste and didn't do the job I wanted. Most of my regular hair is still black, but the dark brown sheen is starting to come back after abotu 3 weeks. I'd try this if you really want black hair and you don't have white hair.

                    Displaying reviews 1-10

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                  • directions

                    Usage Instructions included in the kit.

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