Clairol Natural Instincts Demi Permanent Hair Color, Burgundy Brown 32 1 ea
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  • product details

    Healthier-looking*, Radiant Color

    Clairol Natural Instincts Hair Color, Burgundy Brown 32 Kit includes:

    • Shade 32
    • Color Activating Cr�me
    • Colortreat Conditioning Treatment

    Natural Instincts with an ammonia free formula gives you healthier-looking*, radiant color and blends away gray in 10 minutes.  Color lasts up to 6 weeks.  Our demi-permanent Natural Instincts system with Aloe, Vitamin E and Coconut Oil.  It's proven less damaging**.

    Made in Mexico

    *Versus untreated.

    **Natural Instincts Level 2 non-permanent vs. the leading Triple Protection Level 3 permanent creme color:  based on amount of surface damage.

    Product Ingredients:
    Shade 32:  Water, Hexylene Glycol, Ethanolamine, Propylene Glycol, Soytrimonium Chloride, Fragrance, Ethoxydiglycol, Oleth-5, Trisodium Ethylenediamine Disuccinate, C11-15 Pareth-9, P-Phenylenediamine, 4-Amino-2-Hydroxytoluene, Oleth-2, P-Aminophenol, 1-Acetoxy-2-Methylnaphthalene, 2-Methyl-5-Hydroxyethylaminophenol, 1-Naphthol, Dilinoleic Acid, Cocamidopropyl Betaine, Tall Oil Acid, Erythorbic Acid, 1-Hydroxyethyl 4, 5-Diamino Pyrazole Sulfate, Sodium Sulfite, Oleamide Mipa, C12-15 Pareth-3, Oleth-10, Panthenol, EDTA, N, N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Tocopherol, Ascorbic Acid.

    Color Activating Creme:  Water, Hydrogen Peroxide, Acrylates Copolymer, Steareth-21, Oleth-2, PEG-50 Hydrogenated Palmamide, Oleth-5, Acrylates/Steareth-20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone, Sorbitan Stearate, PEG-40 Stearate, Cellulose Gum.

    Colortreat Conditioning Treatment:  Water, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance, Benzyl Alcohol, Panthenyl Ethyl Ether, Citric Acid, EDTA, Sodium Chloride, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Panthenol, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Methylisothiazolinone

    Warnings

    Hair color products may cause allergic reactions, which in rare cases can be severe.  Tattoos may increase the risk of allergy to this product.  Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before.  Remember to buy the product 48 hours in advance.  Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp.  In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product.  Read and follow instructions carefully.  In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color).  If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately.

    This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made.  This product must not be used for dyeing the eyelashes or eyebrows.  To do so may cause blindness.  Product not intended to be used on children.  Keep out of reach of children.  Follow safety warnings.  Perform the skin allergy test 48 hours before coloring.  Can cause allergic reactions follow the safety warnings.

    ©Procter & Gamble

  • reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    Clairol Natural Instincts Hair Color, Burgundy Brown 32, 1 ea
     
    4.4

    (based on 15 reviews)

    Ratings Distribution

    • 5 Stars

       

      (11)

    • 4 Stars

       

      (1)

    • 3 Stars

       

      (1)

    • 2 Stars

       

      (2)

    • 1 Stars

       

      (0)

    93%

    of respondents would recommend this to a friend.

    Pros

    • Easy to use (12)
    • Great color (12)
    • Gentle (10)
    • Natural look (9)
    • Long-lasting (7)

    Cons

      Best Uses

      • Graying hair (9)
      • New look (8)
      • Fine hair (3)
      • Thick hair (3)
      • Touch ups (3)
        • Commitment To Color:
        • Semi-permanent (9)
        • Reviewer Profile:
        • Beauty conscious (7), Survivalist / minimalist (6)

      Most Liked Positive Review

       

      Gorgeous colors...exactly what I wanted

      I wanted some great red highlights in my dark brown hair, but didn't want it to look circus silly. My very favorite color is purple, but I was not willing to go neon...Read complete review

      I wanted some great red highlights in my dark brown hair, but didn't want it to look circus silly. My very favorite color is purple, but I was not willing to go neon purple, so the idea of a bright burgundy really appealed to me. When I saw this color on the website I knew it was the one I had been looking for. I have very thick hair, so I used two kits at once -- which is normal for me. I think this is a stunningly beautiful color -- and the bright burgundy is a real eye catcher in the sun. There is even a hint of dark bluish purple now and then, but very subtle. I have had many compliments from people on my new hair color. It has a real "WOW" effect to it now, but not in a flashy way. If there is light behind me, and someone looks at my hair, I have this amazing burgundy glow around my head that takes people by surprise. I would recommend this color to anyone looking for a distinct, but not gaudy, splash of color. I only wish it lasted more than three months. I will keep applying this for many years to come, and have already purchased two more kits for use in mid-June (just before my son's wedding).

      VS

      Most Liked Negative Review

       

      This color was a ...

      This color was a disappointment to me. I had brown hair that I wanted to add some burgundy in. The color on the box looks to me like a black purple or very dark...Read complete review

      This color was a disappointment to me. I had brown hair that I wanted to add some burgundy in. The color on the box looks to me like a black purple or very dark brown purple, but it came out too light, too bright - bright red auburn brown. It also changed my hair to a frizzy, wiry, damaged texture. So I got my hands on the "Blackberry" shade which really is a black burgundy like it's supposed to be. "Egyptian Plum" was a disappointment. It should be called "Mediterranean Pomegranate".

      Reviewed by 15 customers

      Sort by

      Displaying reviews 1-10

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      (1 of 1 customers found this review helpful)

       
      5.0

      Beautiful color. I've used it for years.

      By Linny

      from Philadelphia

      describe yourself Beauty Conscious

      Pros

      • Easy To Use
      • Elegant
      • Gentle
      • Great Color
      • Long-Lasting
      • Natural Look
      • Versatile

      Cons

        Best Uses

        • Graying Hair
        • New Look
        • Thinner Hair
        • Touch Ups

        Comments about Clairol Natural Instincts Hair Color, Burgundy Brown 32, 1 ea:

        This is a natural looking dye with a hint of purple that gives the face a glow. I hope they never stop making it. I've found nothing comparable.

        • Commitment To Color:
        • Permanent
         
        5.0

        Good stuff!

        By kcb

        from Baltimore, MD

        describe yourself Minimalist

        Verified Buyer

        Pros

        • Easy To Use

        Cons

          Best Uses

            Comments about Clairol Natural Instincts Hair Color, Burgundy Brown 32, 1 ea:

            I love the color. It's not as purple as I thought it would be but it's purple enough. It's very difficult to find a dark purple almost black color.

            • Commitment To Color:
            • Semi-Permanent
             
            5.0

            GREAT COLOR!!!

            By colleen

            from Uncasville, CT

            describe yourself Beauty Conscious

            See all my reviews

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Long-Lasting
            • Natural Look
            • Versatile

            Cons

              Best Uses

              • Graying Hair
              • Thinner Hair
              • Touch Ups

              Comments about Clairol Natural Instincts Hair Color, Burgundy Brown 32, 1 ea:

              Easy to use and burgundy to plum color.

              • Commitment To Color:
              • Semi-Permanent

              (1 of 1 customers found this review helpful)

               
              4.0

              Beautiful colour!

              By drac2you

              from Cheektowaga, NY

              describe yourself Minimalist

              Pros

              • Gentle
              • Great Color
              • Natural Look

              Cons

              • Colour Bleeds When Washed

              Best Uses

              • Graying Hair
              • New Look
              • Thicker Hair

              Comments about Clairol Natural Instincts Hair Color, Burgundy Brown 32, 1 ea:

              The colour of this product on my hair, which is dark brown naturally, is beautiful!! Even my husband loves it. The gray coverage is excellent and lasts longer than any other colour product I've used in the past few years. My only complaint is that the bleeding when washed lasted longer than expected, a full two weeks. Personally, I didn't mind too much but it can be a nuisance when having to choose something to wear because you do not want the colour to get on clothing. Now that I know this, I will be better prepared in the future!

              • Commitment To Color:
              • Demi-Permanent
               
              5.0

              good stuff

              By E

              from Sacramento CA

              describe yourself Minimalist

              Verified Buyer

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Natural Look

              Cons

                Best Uses

                • Graying Hair

                Comments about Clairol Natural Instincts Hair Color, Burgundy Brown 32, 1 ea:

                Its a good dark red for my medium brown natural color. I have a hard time finding this color in stores.

                • Commitment To Color:
                • Semi-Permanent

                (1 of 1 customers found this review helpful)

                 
                5.0

                Love This Product

                By Hotformig

                from Atlanta

                describe yourself Minimalist

                Pros

                • Easy To Use
                • Gentle
                • Great Color
                • Long-Lasting
                • Natural Look

                Cons

                  Best Uses

                    Comments about Clairol Natural Instincts Hair Color, Burgundy Brown 32, 1 ea:

                    Love this color. Have used it for years. I have very dark brown hair and it give me very nice plum highlights. Makes hair feel thicker and healthy. Best recommendation is to make sure you use shampoo for color treated hair and the color will last longer

                    • Commitment To Color:
                    • Semi-Permanent

                    (1 of 1 customers found this review helpful)

                     
                    2.0

                    Not Plum

                    By anne

                    from kansas

                    describe yourself Minimalist

                    Verified Buyer

                    Pros

                      Cons

                      • Color Misrepresented

                      Best Uses

                        Comments about Clairol Natural Instincts Hair Color, Burgundy Brown 32, 1 ea:

                        just like an earlier review stated, this color is more red than plum-which is exactly what happened to me. The color is not dramatic and looks good, but not what I had in mind.

                        • Commitment To Color:
                        • Semi-Permanent

                        (1 of 1 customers found this review helpful)

                         
                        5.0

                        Better Than Permanent!

                        By MO

                        from Rosamond, CA

                        describe yourself Product Junkie

                        See all my reviews

                        Verified Buyer

                        Pros

                        • Easy To Use
                        • Gentle
                        • Great Color
                        • Long-Lasting
                        • Natural Look
                        • Nice smell

                        Cons

                          Best Uses

                          • Damaged hair
                          • Graying Hair
                          • Thinner Hair

                          Comments about Clairol Natural Instincts Hair Color, Burgundy Brown 32, 1 ea:

                          First time using this brand. I will only use this brand. Love this color, but it can only be found at drugstore.com, so if you like it buy lots of boxes. So gentle on hair and I am having problems with my hair right now. I have always use permanent hair color, but this even lasted longer.

                          • Commitment To Color:
                          • Temporary

                          (1 of 1 customers found this review helpful)

                           
                          5.0

                          Great & Unique color

                          By xspookykittyx

                          from NOVA/DC area

                          describe yourself Beauty Conscious

                          See all my reviews

                          Pros

                          • Dramatic
                          • Easy To Use
                          • Gentle
                          • Gothic
                          • Great Color
                          • Long-Lasting
                          • Unique

                          Cons

                            Best Uses

                            • Graying Hair
                            • New Look

                            Comments about Clairol Natural Instincts Hair Color, Burgundy Brown 32, 1 ea:

                            I love this color, it was one of the first I used when I first started dyeing my hair at 14 (I'm now 27). I believe the company still manufactures the color, as it's in the newish packaging. The box also says copyright 2008. [...] It's a burgundy with some purple tones, a great color if your style is on the unique or dramatic side. I actually switch between this shade and the Cinnaberry shade. I'm sure if anyone used this color on lighter than dark brown hair, the color would turn out even more purple-y =)

                            • Commitment To Color:
                            • Semi-Permanent

                            (3 of 3 customers found this review helpful)

                             
                            5.0

                            Great Product!

                            By tjtb

                            from Fla.

                            describe yourself Beauty Conscious

                            See all my reviews

                            Pros

                            • Easy To Use
                            • Gentle
                            • Great Color
                            • Natural Look

                            Cons

                              Best Uses

                              • Graying Hair
                              • New Look
                              • Thicker Hair

                              Comments about Clairol Natural Instincts Hair Color, Burgundy Brown 32, 1 ea:

                              This is a beautiful color. I if were 16 I'd try deep violet highlights, however, this is an age appropriate alternative. It's a rich burgundy/purple undertones that works well on warm, cool or neutral coloring. Enhances skin color and is very flattering. If you like the color but you feel hesitant, I say jump in with both feet.

                              • Commitment To Color:
                              • Semi-Permanent

                              Displaying reviews 1-10

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                            • directions

                              Usage Instructions included in the kit.

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