Clairol Natural Instincts Demi Permanent Hair Color, Clove Medium Cool Brown 24 1 ea
16
suggested: $8.99
our price: $7.19$7.19 / ea
save 20% ($1.80)
in stock

selected color : Clove Medium Cool Brown 24

  • Reddish Brown 16RG
  • Dark Red 20R
  • Nutmeg Dark Brown 28
  • Light Cool Brown 14
  • Light Golden Red 15RG
  • Roasted Chestnut Dark Warm Brown 28B
  • Pecan Medium Golden Brown 18
  • Clove Medium Cool Brown 24
  • Medium Brown 20
  • Amber Shimmer Lightest Golden Brown 11G
  • Light Warm Brown 13B
  • Light Auburn 16
  • Medium Warm Brown 20B
  • Sandalwood Dark Cool Blonde 10
  • Dark Golden Brown 28G
  • Navajo Bronze Light Caramel Brown 12A
  • Sunflower Medium Golden Blonde 04
  • Medium Cool Blonde 6
  • Hot Cocoa Medium Bronze Brown 26
  • Toasted Almond Light Golden Brown 12
  • Dark Blonde 009N
  • Suede Light Brown 13
  • Medium Auburn Brown 22
  • Rosewood Dark Auburn Brown 30
  • Light Blonde 002
  • Burgundy Brown 32
  • Brown Black 35
  • Black 36
  • Shine Happy Clear Shine Treatment 00
in stock
Auto-Reorder & Save

Get 10% off or more on all future shipments of this item. Learn More

  • product details

    Healthier-looking*, Radiant Color

    Clairol Natural Instincts Hair Color, Medium Cool Brown 24 Kit includes:

    • Shade 24
    • Color Activating Cr�me
    • Colortreat Conditioning Treatment

    Natural Instincts with an ammonia free formula gives you healthier-looking*, radiant color and blends away gray in 10 minutes.  Color lasts up to 6 weeks.  Our demi-permanent Natural Instincts system with Aloe, Vitamin E and Coconut Oil.  It's proven less damaging**.

    Made in Mexico

    *Versus untreated.

    **Natural Instincts Level 2 non-permanent vs. the leading Triple Protection Level 3 permanent creme color:  based on amount of surface damage.

    Product Ingredients:
    Shade 24:  Water, Hexylene Glycol, Ethanolamine, Propylene Glycol, Trisodium Ethylenediamine Disuccinate, Soytrimonium Chloride, Fragrance, Ethoxydiglycol, Oleth-5, C11-15 Pareth-9, Oleth-2, P-Phenylenediamine, Dilinoleic Acid, Cocamidopropyl Betaine, Tall Oil Acid, Resorcinol, Erythorbic Acid, Sodium Sulfite, Oleamide Mipa, C12-15 Pareth-3, N, N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, 2-Methylresorcinol, Oleth-10, Panthenol, EDTA, M-Aminophenol, P-Aminophenol, Tocopherol, Ascorbic Acid.

    Color Activating Creme:  Water, Hydrogen Peroxide, Acrylates Copolymer, Steareth-21, Oleth-2, PEG-50 Hydrogenated Palmamide, Oleth-5, Acrylates/Steareth-20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone, Sorbitan Stearate, PEG-40 Stearate, Cellulose Gum.

    Colortreat Conditioning Treatment:  Water, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance, Benzyl Alcohol, Panthenyl Ethyl Ether, Citric Acid, EDTA, Sodium Chloride, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Panthenol, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Methylisothiazolinone

    Warnings

    Hair color products may cause allergic reactions, which in rare cases can be severe.  Tattoos may increase the risk of allergy to this product.  Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before.  Remember to buy the product 48 hours in advance.  Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp.  In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product.  Read and follow instructions carefully.  In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color).  If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately.

    This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made.  This product must not be used for dyeing the eyelashes or eyebrows.  To do so may cause blindness.  Product not intended to be used on children.  Keep out of reach of children.  Follow safety warnings.  Perform the skin allergy test 48 hours before coloring.  Can cause allergic reactions follow the safety warnings.

    ©Procter & Gamble

  • reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    Clairol Natural Instincts Haircolor, Clove Medium Cool Brown 24, 1 ea
     
    4.4

    (based on 16 reviews)

    Ratings Distribution

    • 5 Stars

       

      (10)

    • 4 Stars

       

      (5)

    • 3 Stars

       

      (0)

    • 2 Stars

       

      (0)

    • 1 Stars

       

      (1)

    100%

    of respondents would recommend this to a friend.

    Pros

    • Natural look (12)
    • Easy to use (11)
    • Great color (11)
    • Gentle (8)
    • Long-lasting (5)

    Cons

      Best Uses

      • Graying hair (8)
      • Touch ups (5)
      • New look (4)
        • Commitment To Color:
        • Semi-permanent (8)
        • Reviewer Profile:
        • Survivalist / minimalist (5), Product junkie (3)

      Most Liked Positive Review

       

      Gorgeous natural color!

      I am a beauty salon junkie. I usually get my hair professionally colored but when the bills for my hair treatment started to pile up, I started to re-think my routine. I started...Read complete review

      I am a beauty salon junkie. I usually get my hair professionally colored but when the bills for my hair treatment started to pile up, I started to re-think my routine. I started dying my hair since I was a teenager and now I'm in my late 20's -- I'm no stranger to harsh products. I found this product very gentle for my thin (Asian) hair and did not leave it dry like most at-home hair coloring products. I frequent flat irons and my hair has tons of split ends to show it. After a recent hair cut, I realized my brassy-orange-gold hair was ugly. My hair stylist recommended that I try a semi-perm hair color in the meantime until my hair was in better condition for permanent coloring. I chose this product based on the reviews and they were dead on! The color is very natural-looking and is the closest to my natural hair color. I did not use the 2 week revival creme as suggested by other users and found it very helpful. Out of the box, it was very easy to use. I was a little concerned that when the color was processing darker than the suggested color on the box but it was not the case. The color came out exactly as promised. I definitely recommend everyone who doesn't want to commit to a hair color to commit to this product! I will purchase again!

      VS

      Most Liked Negative Review

       

      I truly disliked this ...

      I truly disliked this product. It wasn't very easy to read. It left my hair darker, rather than lighter. I was very unhappy.

      I truly disliked this product. It wasn't very easy to read. It left my hair darker, rather than lighter. I was very unhappy.

      Reviewed by 16 customers

      Sort by

      Displaying reviews 1-10

      Back to top

      Previous | Next »

      (1 of 1 customers found this review helpful)

       
      5.0

      I would buy this product again and again

      By Vonzilla

      from Rigby, ID

      describe yourself Product Junkie

      See all my reviews

      Verified Buyer

      Pros

      • Easy To Use
      • Gentle
      • Great Color
      • Long-Lasting
      • Natural Look

      Cons

        Best Uses

        • Graying Hair
        • New Look
        • Touch Ups

        Comments about Clairol Natural Instincts Haircolor, Clove Medium Cool Brown 24, 1 ea:

        I self color at home and generally use salon products and I find this product to last just as long and have great shine and color!! Great product!!!

        • Commitment To Color:
        • Permanent

        (3 of 3 customers found this review helpful)

         
        5.0

        Gorgeous natural color!

        By MsBusyBee

        from San Jose, CA

        describe yourself Product Junkie

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Natural Look

        Cons

        • Doesn't Last

        Best Uses

        • New Look
        • Thinner Hair
        • Touch Ups

        Comments about Clairol Natural Instincts Haircolor, Clove Medium Cool Brown 24, 1 ea:

        I am a beauty salon junkie. I usually get my hair professionally colored but when the bills for my hair treatment started to pile up, I started to re-think my routine. I started dying my hair since I was a teenager and now I'm in my late 20's -- I'm no stranger to harsh products. I found this product very gentle for my thin (Asian) hair and did not leave it dry like most at-home hair coloring products. I frequent flat irons and my hair has tons of split ends to show it. After a recent hair cut, I realized my brassy-orange-gold hair was ugly. My hair stylist recommended that I try a semi-perm hair color in the meantime until my hair was in better condition for permanent coloring. I chose this product based on the reviews and they were dead on! The color is very natural-looking and is the closest to my natural hair color. I did not use the 2 week revival creme as suggested by other users and found it very helpful. Out of the box, it was very easy to use. I was a little concerned that when the color was processing darker than the suggested color on the box but it was not the case. The color came out exactly as promised. I definitely recommend everyone who doesn't want to commit to a hair color to commit to this product! I will purchase again!

        Service and delivery comments:

        Delivery was on time and product was intact. Very happy with the service!

        • Commitment To Color:
        • Semi-Permanent

        (4 of 4 customers found this review helpful)

         
        4.0

        Love the color, but not Wk 2 Refresher.

        By Minnesota Maid

        from Minneapolis, MN

        describe yourself Beauty Conscious

        See all my reviews

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Great conditioner
        • Natural Look

        Cons

        • Color refresher is awful
        • Ligher shades don't cover

        Best Uses

        • Graying Hair
        • Touch Ups

        Comments about Clairol Natural Instincts Haircolor, Clove Medium Cool Brown 24, 1 ea:

        I have been using Natural Instincts for 20 years. The product is easy to apply and the conditioner is outstanding. I have very dark hair, but mix a light and medium brown to achieve the right shade as medium becomes very dark. However, I am unhappy with Week 2 Color Refresher. It is impossible to apply properly after shampooing while you are in the shower, as it stains your skin just like regular hair dye. There is no warning about this! I now just throw the packet away. I wish Clairol would omit this "bonus" and revert to the full size tube of conditioner instead.

        • Commitment To Color:
        • Semi-Permanent

        (2 of 4 customers found this review helpful)

         
        4.0

        LOVE THE COLOR

        By LB

        from CT

        Verified Buyer

        Pros

        • Easy To Use
        • Great Color
        • Natural Look

        Cons

          Best Uses

          • Graying Hair

          Comments about Clairol Natural Instincts Haircolor, Clove Medium Cool Brown 24, 1 ea:

          .

          • Commitment To Color:
          • Semi-Permanent

          (2 of 2 customers found this review helpful)

           
          5.0

          My Hair is Beautiful!!

          By WildChild

          from West Hollywood, CA

          describe yourself Minimalist

          See all my reviews

          Pros

          • Easy To Use
          • Great Color
          • Natural Look

          Cons

            Best Uses

            • New Look
            • Touch Ups

            Comments about Clairol Natural Instincts Haircolor, Clove Medium Cool Brown 24, 1 ea:

            In the last two months, have had a nightmare with my hair that began with an expensive salon color job that SUCKED. I've been trying to get rid of this ugly brassiness by twice using med ash brown permanent colors. Still ugly/brassy, so I decided to try this out. The color is beautiful, however I still have a bit of an auburn cast to it, but at least it's tolerable. The real amazing thing is the way my hair feels - like silk. I don't think my hair has EVER been so soft and shiny. Unfortunately, I don't know how long this will last - time will tell. Be aware...it could have been due to my hair being porous because of the recent abuse, but this color is pretty dark. I think if I would've tried dark ash brown, my hair would have ended up almost black. I will definitely use this product again!

            • Commitment To Color:
            • Demi-Permanent

            (7 of 7 customers found this review helpful)

             
            5.0

            only hair color I use

            By tm7

            from PA

            describe yourself Minimalist

            Verified Buyer

            Pros

            • Natural Look

            Cons

            • NONE

            Best Uses

            • Graying Hair

            Comments about Clairol Natural Instincts Haircolor, Clove Medium Cool Brown 24, 1 ea:

            this gives a natural look to my salt and pepper hair. colors some but not all so I don't look like some old lady who colors their hair jet black or jet anything --
            I'm 80 and people think I'm in my 60's because my hair isn't mousey gray or white

            • Commitment To Color:
            • Semi-Permanent
             
            5.0

            Great color

            By Jazabel

            from Marshall, TX

            describe yourself Minimalist

            See all my reviews

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Great conditioner
            • Long-Lasting
            • Natural Look
            • Nice fragrance
            • Versatile

            Cons

              Best Uses

              • Graying Hair

              Comments about Clairol Natural Instincts Haircolor, Clove Medium Cool Brown 24, 1 ea:

              Love this product because it is gentle, doesn't smell bad, works quickly and lasts.

              • Commitment To Color:
              • Semi-Permanent

              (5 of 6 customers found this review helpful)

               
              4.0

              This is beautiful color Brown w/ Reddish

              By Irish Peep

              from NJ

              describe yourself Product Junkie

              See all my reviews

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Long-Lasting
              • Natural Look
              • Preety Reddish Hilites

              Cons

                Best Uses

                • To bring out natural colo
                • To minimize brassiness

                Comments about Clairol Natural Instincts Haircolor, Clove Medium Cool Brown 24, 1 ea:

                I have used natural instints for years like Mom & 2 sisters who also use it. We all agree it is gentle & love the fact Clairol has left the products that are great alone with out going with all the hype like other brands. Clairol is a trusted hair care product. This color on my medium brown hair gives the brown a richer color depth with very pretty reddish hilites in the sun, I really like it. I never used an Ash color before use it to tone down a color error used something a little to brassy for my taste this color took me as close to my original color as I was going to get with the help of the clairol experts who I called for assistance. This is worth the try for those with a brown color that could use a kick!

                • Commitment To Color:
                • Semi-Permanent

                (2 of 2 customers found this review helpful)

                 
                5.0

                Less Brass-- Most Natural

                By Cianne

                from Eastsound, WA

                describe yourself Professional Stylist

                See all my reviews

                Pros

                • Easy To Use
                • Gentle
                • Great Color
                • Long-Lasting
                • Natural Look

                Cons

                  Best Uses

                  • Graying Hair
                  • Touch Ups

                  Comments about Clairol Natural Instincts Haircolor, Clove Medium Cool Brown 24, 1 ea:

                  Go a shade darker for best coverage on gray and then it will fade beautfully. Hair will always feel natural and even after coloring it doesnt have that "dyed" feel to it. The conditioner is fantastic. I wish they would sell the conditioner by itself. That little tube lasts me about 3 washings after. They call this a "semi permanent" color, however, for me anyway, it lasts about 3 months. But I dont have a whole lot of gray. Still, the gray I DO have stays covered.

                  • Commitment To Color:
                  • Permanent

                  (2 of 2 customers found this review helpful)

                   
                  5.0

                  Gentle natural looking color

                  By anonymous

                  from undisclosed

                  describe yourself Beauty Conscious

                  See all my reviews

                  Pros

                  • Easy To Use
                  • Gentle
                  • Great Color
                  • Long-Lasting
                  • Natural Look
                  • Versatile

                  Cons

                    Best Uses

                    • Graying Hair

                    Comments about Clairol Natural Instincts Haircolor, Clove Medium Cool Brown 24, 1 ea:

                    I've been using this for years, ever since Clairol introduced it. I will not commit to permanent hair color as I hate dealing with the ugly roots and having to go thru the complicated ritual of touching up those roots every few weeks. Also, I do not like using harsh chemicals on my scalp. Natural Instincts is very gentle and I often receive compliments on how natural my hair color looks. Yes, grey hair is very resistant to color and no one has come up with a fail proof product to deal with this problem yet, so I do as other reviewers do and color the grey areas first and then do the rest. This shade is a rich medium brown a bit darker than my original hair color and I find that the darker shades tend to cover grey a bit longer.

                    • Commitment To Color:
                    • Demi-Permanent

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                  • directions

                    Usage Instructions included in the kit.

                  Related Products

                  Copyright © 1999-2015 drugstore.com, inc. All rights reserved.
                  411 108th Ave NE, Suite 1600, Bellevue, WA 98004

                  Report a site issue

                  Site Feedback

                  How can we improve your experience?

                  ×