Clairol Natural Instincts Demi Permanent Hair Color, Light Auburn 16 1 ea
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selected color : Light Auburn 16

  • Reddish Brown 16RG
  • Pecan Medium Golden Brown 18
  • Medium Cool Blonde 6
  • Nutmeg Dark Brown 28
  • Rosewood Dark Auburn Brown 30
  • Medium Warm Brown 20B
  • Suede Light Brown 13
  • Clove Medium Cool Brown 24
  • Light Auburn 16
  • Dark Red 20R
  • Dark Blonde 009N
  • Shine Happy Clear Shine Treatment 00
  • Navajo Bronze Light Caramel Brown 12A
  • Light Golden Red 15RG
  • Sunflower Medium Golden Blonde 04
  • Medium Brown 20
  • Burgundy Brown 32
  • Light Blonde 002
  • Roasted Chestnut Dark Warm Brown 28B
  • Sandalwood Dark Cool Blonde 10
  • Dark Golden Brown 28G
  • Hot Cocoa Medium Bronze Brown 26
  • Brown Black 35
  • Medium Auburn Brown 22
  • Black 36
  • Light Warm Brown 13B
  • Toasted Almond Light Golden Brown 12
  • Amber Shimmer Lightest Golden Brown 11G
  • Light Cool Brown 14
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  • product details

    Healthier-looking*, Radiant Color

    Clairol Natural Instincts Hair Color, Light Auburn 16 Kit includes:

    • Shade 16
    • Color Activating Cr�me
    • Colortreat Conditioning Treatment

    Natural Instincts with an ammonia free formula gives you healthier-looking*, radiant color and blends away gray in 10 minutes.  Color lasts up to 6 weeks.  Our demi-permanent Natural Instincts system with Aloe, Vitamin E and Coconut Oil.  It's proven less damaging**.

    Made in Mexico

    *Versus untreated.

    **Natural Instincts Level 2 non-permanent vs. the leading Triple Protection Level 3 permanent creme color:  based on amount of surface damage.

    Product Ingredients:
    Shade 16:  Water, Hexylene Glycol, Ethanolamine, Propylene Glycol, Trisodium Ethylenediamine Disuccinate, Soytrimonium Chloride, Fragrance, Ethoxydiglycol, Oleth-5, 4-Amino-2-Hydroxytoluene, C11-15 Pareth-9, P-Aminophenol, Oleth-2, Dilinoleic Acid, Cocamidopropyl Betaine, Tall Oil Acid, Erythorbic Acid, Sodium Sulfite, Oleamide Mipa, C12-15 Pareth-3, Oleth-10, Panthenol, EDTA, P-Phenylenediamine, Resorcinol, M-Aminophenol, 1-Naphthol, Tocopherol, Ascorbic Acid.

    Color Activating Creme:  Water, Hydrogen Peroxide, Acrylates Copolymer, Steareth-21, Oleth-2, PEG-50 Hydrogenated Palmamide, Oleth-5, Acrylates/Steareth-20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone, Sorbitan Stearate, PEG-40 Stearate, Cellulose Gum.

    Colortreat Conditioning Treatment:  Water, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance, Benzyl Alcohol, Panthenyl Ethyl Ether, Citric Acid, EDTA, Sodium Chloride, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Panthenol, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Methylisothiazolinone

    Warnings

    Hair color products may cause allergic reactions, which in rare cases can be severe.  Tattoos may increase the risk of allergy to this product.  Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before.  Remember to buy the product 48 hours in advance.  Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp.  In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product.  Read and follow instructions carefully.  In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color).  If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately.

    This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made.  This product must not be used for dyeing the eyelashes or eyebrows.  To do so may cause blindness.  Product not intended to be used on children.  Keep out of reach of children.  Follow safety warnings.  Perform the skin allergy test 48 hours before coloring.  Can cause allergic reactions follow the safety warnings.

    ©Procter & Gamble

  • reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    Clairol Natural Instincts Haircolor, Light Auburn 16, 1 ea
     
    4.2

    (based on 25 reviews)

    Ratings Distribution

    • 5 Stars

       

      (16)

    • 4 Stars

       

      (5)

    • 3 Stars

       

      (0)

    • 2 Stars

       

      (2)

    • 1 Stars

       

      (2)

    87%

    of respondents would recommend this to a friend.

    Pros

    • Easy to use (20)
    • Gentle (17)
    • Natural look (16)
    • Great color (15)
    • Long-lasting (6)

    Cons

    • Doesn't last (3)

    Best Uses

    • Graying hair (14)
    • New look (14)
    • Touch ups (11)
    • Fine hair (4)
    • Thick hair (4)
      • Commitment To Color:
      • Temporary (8), Semi-permanent (7), Demi-permanent (4)
      • Reviewer Profile:
      • Beauty conscious (11), Survivalist / minimalist (8)

    Most Liked Positive Review

     

    Excellent Level-2 Color

    I have used this product for *years* and would highly recommend it for anyone looking for a demi-permanent haircolor. In regards to it washing out after a few weeks: that is exactly what...Read complete review

    I have used this product for *years* and would highly recommend it for anyone looking for a demi-permanent haircolor. In regards to it washing out after a few weeks: that is exactly what a Level 2 dye is supposed to do. If you're looking for color that does not fade or change, look for a Level 3 product. The demi-permanent nature of this product is precisely why I like it -- I like the brighter red when I first color, and I like the more subtle shades of red as it gradually washes out. If you're lazy (like me) and not wanting to commit to having to dye every couple of weeks to avoid really obvious roots, demi-permanent is the way to go. Your hair will stay a subtle shade of red (i.e., this does NOT wash out completely -- if you're looking for that, try a Level 1 product), but fades to a color that blends with your natural shade at the roots (assuming, of course, that you selected a shade of red that complements your natural color) so that roots do not become apparent for quite a while.

    Other great things about the product: it does make my hair look and feel softer and healthier. The conditioning treatment that comes with it is also fantastic and keeps my hair feeling very soft for a couple of months. I really have nothing but good things to say, which is why I've been using it for half of forever.

    VS

    Most Liked Negative Review

     

    Disappointed

    I am disappointed with the new formula. I have used Natural Instincts since 1997 and have always loved the results. I have red hair and like using semi-or demi-permanent color since red fades,...Read complete review

    I am disappointed with the new formula. I have used Natural Instincts since 1997 and have always loved the results. I have red hair and like using semi-or demi-permanent color since red fades, even in permanent formulas, so why risk the damage from the ammonia? Well the newest NI formula does not last as long, about half as long actually. Which is why the include a "color refresher" which is just awful, as I have just discovered. It doesn't take very evenly and stains your ears, scalp, neck, etc., even when you think you have rinsed thoroughly. Plus the color is not the same. Sure it gives a brighter appearance to your color, but it lacks the intensity of the color when you first applied it from the box. Also, I have long-ish hair. Because the new formula requires applying to dry hair instead of damp (like the old), you will need two bottles if your hair is medium to long. One bottle will not cover it. So plan to spend twice as much money for half the amount of time that your color will last. Forget the refresher. It is terrible. I would throw that out. Really, I am very good at doing my own hair and I know what I am talking about. I always get stopped by someone who tells me I have gorgeous hair. I would only recommend this product if the person I recommended it to needed color that did not damage the hair like permanent color does. Clairol, why did you change it????????

    Reviewed by 25 customers

    Sort by

    Displaying reviews 1-10

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    (1 of 1 customers found this review helpful)

     
    4.0

    cor darker than expected

    By KC

    from San Diego, CA

    describe yourself Brand Buyer

    Pros

    • Easy To Use
    • Effective
    • Good Value

    Cons

      Best Uses

        Comments about Clairol Natural Instincts Haircolor, Light Auburn 16, 1 ea:

        The colors come out darker than expected so choose 1 shade lighter than you think. I apply to roots only and leave on for 30 minutes instead of 10, then pull through rest of hair before rinsing. Been doing it this way for years with no problems. The color is very natural looking because the grays come out a slightly different shade. So lots of color variation rather than looking like you spray painted your hair all one color. I do not use the 2 week touch-up.

        • My Beauty Routine Takes:
        • 1+ Hour
         
        5.0

        love this hair color

        By jazzluvr

        from montgomery, al

        describe yourself Budget Buyer

        Verified Buyer

        Pros

        • Easy To Use
        • Effective
        • Good Value

        Cons

          Best Uses

          • Women

          Comments about Clairol Natural Instincts Haircolor, Light Auburn 16, 1 ea:

          i love this hair color because it gives me the most natural look, it covers gray excellently, and it's not as harmful to my hair as permanent color. with the color refresher pack included, it's like getting two boxes of color for the price of one, and there is enough conditioner included to use between colorings too, which also makes it a good value and keeps the color from fading and the hair feeling soft. I always get compliments on the color of my hair (light auburn). I highly recommend this.

          • My Beauty Routine Takes:
          • 30 Minutes
           
          4.0

          This product covered my gray completely

          By mysticpris

          from San Jose CA

          describe yourself Professional Stylist

          Pros

          • Easy To Use

          Cons

            Best Uses

            • Graying Hair

            Comments about Clairol Natural Instincts Haircolor, Light Auburn 16, 1 ea:

            Covered my stubborn gray and did not leave
            any odor.
            Read the side of box,it will show you the color
            you'll get, this is very important
            Follow directions given in box, rinse hair thoroughly and apply conditioner given in box.
            I waited 3 days before I washed my hair, this
            helps set color.
            I used the reddish golden brown.

            (1 of 1 customers found this review helpful)

             
            5.0

            Love the "Natural" Look

            By Maureen

            from Pacific Northwest

            describe yourself Minimalist

            See all my reviews

            Pros

            • Easy To Use

            Cons

              Best Uses

              • Graying Hair
              • Touch Ups

              Comments about Clairol Natural Instincts Haircolor, Light Auburn 16, 1 ea:

              Does a great job of covering my gray hair. I like the fact that this will wash out and I don't have to wait for it to grow out before I change the color. I usually add this with Clairol #12 to create an auburn color. I then use highlighter to give a color variation to mimic a natural color blend.

              • Commitment To Color:
              • Semi-Permanent

              (1 of 1 customers found this review helpful)

               
              5.0

              My favorite hair color!

              By Linda the Cat Lady

              from Hyattsville, MD

              describe yourself Minimalist

              See all my reviews

              Verified Buyer

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Long-Lasting
              • Natural Look
              • Versatile

              Cons

                Best Uses

                • Graying Hair
                • New Look
                • Thicker Hair
                • Thinner Hair
                • Touch Ups

                Comments about Clairol Natural Instincts Haircolor, Light Auburn 16, 1 ea:

                This is my favorite hair color!

                • Commitment To Color:
                • Demi-Permanent

                (1 of 1 customers found this review helpful)

                 
                4.0

                Love this color!

                By Linda the Cat Lady

                from Hyattsville, MD

                describe yourself Minimalist

                See all my reviews

                Verified Buyer

                Pros

                • Easy To Use
                • Gentle
                • Great Color
                • Long-Lasting
                • Natural Look
                • Versatile

                Cons

                  Best Uses

                  • Graying Hair
                  • New Look
                  • Thicker Hair
                  • Thinner Hair
                  • Touch Ups

                  Comments about Clairol Natural Instincts Haircolor, Light Auburn 16, 1 ea:

                  I love this color. It is very easy to use and comes out perfect for me!

                  • Commitment To Color:
                  • Demi-Permanent

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  A Little Closer To Natural Coloring

                  By Maureen

                  from Pacific Northwest

                  describe yourself Minimalist

                  See all my reviews

                  Pros

                  • Natural Look

                  Cons

                    Best Uses

                    • Graying Hair
                    • Touch Ups

                    Comments about Clairol Natural Instincts Haircolor, Light Auburn 16, 1 ea:

                    I use this hair color as my base and then highlight to give a more natural color variation.

                    • Commitment To Color:
                    • Temporary

                    (6 of 6 customers found this review helpful)

                     
                    1.0

                    what you see is not what you get

                    By jim the runner

                    from Alameda, Ca.

                    describe yourself Beauty Conscious

                    Verified Buyer

                    Pros

                    • Easy To Use

                    Cons

                    • Color Misrepresented

                    Best Uses

                    • New Look

                    Comments about Clairol Natural Instincts Haircolor, Light Auburn 16, 1 ea:

                    Clairol discontinued this. I thought I found some left over but when I ordered it, the NEW version came not the box you see. The new one has the same number and says it's the same color but I don't want the color on the new box. The older version is much brighter red. The new one is basicly brown.
                    They should not offer one product image and send another.

                    • Commitment To Color:
                    • Temporary

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    Perfect Auburn!

                    By Lexi750

                    from New York, NY

                    describe yourself Beauty Conscious

                    See all my reviews

                    Pros

                    • Easy To Use
                    • Gentle
                    • Great Color
                    • Natural Look

                    Cons

                      Best Uses

                      • New Look
                      • Touch Ups

                      Comments about Clairol Natural Instincts Haircolor, Light Auburn 16, 1 ea:

                      I was a little hesitant about this product after reading some negative reviews, I haven't colored my own hair in years, but I am thrilled with the results! I had a permanent red color done at a salon several months ago, the past few visits I have had a 'glaze', aka semi perm color. I really didn't fancy another $50 visit a couple of months later so decided to try this...I could not be more pleased! The color is gorgeous, a rich light auburn with tremendous shine. I think people need to be wary of the color suggestions on the box, my hair is light to mid brown as recommended and the results are perfect.

                      • Commitment To Color:
                      • Temporary
                       
                      5.0

                      Compliments galore!

                      By Kris

                      from PA

                      describe yourself Beauty Conscious

                      Verified Buyer

                      Pros

                      • Gentle
                      • Great Color
                      • No ammonia so gentler

                      Cons

                        Best Uses

                        • Graying Hair
                        • New Look

                        Comments about Clairol Natural Instincts Haircolor, Light Auburn 16, 1 ea:

                        Even though it's semi-permanent, I have to do my roots as they grow out, so I just do all my hair.

                        • Commitment To Color:
                        • Semi-Permanent

                        Displaying reviews 1-10

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                      • directions

                        Usage Instructions included in the kit.

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