Clairol Natural Instincts Demi Permanent Hair Color, Medium Auburn Brown 22 1 ea
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selected color : Medium Auburn Brown 22

  • Medium Auburn Brown 22
  • Hot Cocoa Medium Bronze Brown 26
  • Sunflower Medium Golden Blonde 04
  • Dark Blonde 009N
  • Dark Golden Brown 28G
  • Burgundy Brown 32
  • Light Golden Red 15RG
  • Amber Shimmer Lightest Golden Brown 11G
  • Light Auburn 16
  • Medium Brown 20
  • Suede Light Brown 13
  • Pecan Medium Golden Brown 18
  • Nutmeg Dark Brown 28
  • Light Warm Brown 13B
  • Clove Medium Cool Brown 24
  • Rosewood Dark Auburn Brown 30
  • Reddish Brown 16RG
  • Toasted Almond Light Golden Brown 12
  • Brown Black 35
  • Light Cool Brown 14
  • Roasted Chestnut Dark Warm Brown 28B
  • Light Blonde 002
  • Medium Cool Blonde 6
  • Black 36
  • Navajo Bronze Light Caramel Brown 12A
  • Dark Red 20R
  • Shine Happy Clear Shine Treatment 00
  • Sandalwood Dark Cool Blonde 10
  • Medium Warm Brown 20B
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  • product details

    Healthier-looking*, Radiant Color

    Clairol Natural Instincts Hair Color, Medium Auburn Brown 22 Kit includes:

    • Shade 22
    • Color Activating Cr�me
    • Colortreat Conditioning Treatment

    Natural Instincts with an ammonia free formula gives you healthier-looking*, radiant color and blends away gray in 10 minutes.  Color lasts up to 6 weeks.  Our demi-permanent Natural Instincts system with Aloe, Vitamin E and Coconut Oil.  It's proven less damaging**.

    Made in Mexico

    *Versus untreated.

    **Natural Instincts Level 2 non-permanent vs. the leading Triple Protection Level 3 permanent creme color:  based on amount of surface damage.

    Product Ingredients:
    Shade 22:  Water, Hexylene Glycol, Ethanolamine, Propylene Glycol, Trisodium Ethylenediamine Disuccinate, Soytrimonium Chloride, Fragrance, Ethoxydiglycol, Oleth-5, C11-15 Pareth-9, Oleth-2, P-Aminophenol, 2-Methyl-5-Hydroxyethylaminophenol, P-Phenylenediamine, 4-Amino-2-Hydroxytoluene, 1-Acetoxy-2-Methylnaphthalene, Dilinoleic Acid, Cocamidopropyl Betaine, Tall Oil Acid, Erythorbic Acid, Sodium Sulfite, Oleamide Mipa, C12-15 Pareth-3, Oleth-10, Panthenol, EDTA, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, M-Aminophenol, N,N-Bis(2-Hydroxyethyl)-P -Phenylenediamine Sulfate, Tocopherol, Ascorbic Acid.

    Color Activating Creme:  Water, Hydrogen Peroxide, Acrylates Copolymer, Steareth-21, Oleth-2, PEG-50 Hydrogenated Palmamide, Oleth-5, Acrylates/Steareth-20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone, Sorbitan Stearate, PEG-40 Stearate, Cellulose Gum.

    Colortreat Conditioning Treatment:  Water, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance, Benzyl Alcohol, Panthenyl Ethyl Ether, Citric Acid, EDTA, Sodium Chloride, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Panthenol, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Methylisothiazolinone

    Warnings

    Hair color products may cause allergic reactions, which in rare cases can be severe.  Tattoos may increase the risk of allergy to this product.  Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before.  Remember to buy the product 48 hours in advance.  Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp.  In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product.  Read and follow instructions carefully.  In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color).  If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately.

    This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made.  This product must not be used for dyeing the eyelashes or eyebrows.  To do so may cause blindness.  Product not intended to be used on children.  Keep out of reach of children.  Follow safety warnings.  Perform the skin allergy test 48 hours before coloring.  Can cause allergic reactions follow the safety warnings.

    ©Procter & Gamble

  • reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    Clairol Natural Instincts Haircolor, Medium Auburn Brown 22, 1 ea
     
    3.2

    (based on 13 reviews)

    Ratings Distribution

    • 5 Stars

       

      (5)

    • 4 Stars

       

      (3)

    • 3 Stars

       

      (0)

    • 2 Stars

       

      (0)

    • 1 Stars

       

      (5)

    50%

    of respondents would recommend this to a friend.

    Pros

    • Easy to use (6)
    • Gentle (6)
    • Great color (6)
    • Natural look (3)

    Cons

    • Doesn't last (3)

    Best Uses

    • New look (5)
      • Commitment To Color:
      • Permanent (3), Semi-permanent (3)
      • Reviewer Profile:
      • Beauty conscious (3), Survivalist / minimalist (3)

    Most Liked Positive Review

     

    I liked this color a lot! ...

    I liked this color a lot! I have used the Rosewood shade many times in the past and really like it as well. This is a lighter/brighter color, but not overly...Read complete review

    I liked this color a lot! I have used the Rosewood shade many times in the past and really like it as well. This is a lighter/brighter color, but not overly red/orange. I have medium brown hair, and the color I got is not a bright as on the box - it's more subdued, but (in my opinion) it's a good subdued. Definitely red tones, but not overpowering or carrot type reds. I will buy and use this color again. -Geena from Washington State

    VS

    Most Liked Negative Review

     

    Huge disappointment

    I have been using this product for many years, and was surprised when I ordered my old favorite and got the "new and improved" version. They made it work...Read complete review

    I have been using this product for many years, and was surprised when I ordered my old favorite and got the "new and improved" version. They made it work faster... 10 mins. instead of 20. Which sounds good in theory, but after one week, my entire head was already covered in gray. They do include a touch-up color that wasn't in the last version, but it's supposed to be used after two weeks instead of one. Sorry Clairol... you missed the mark and I won't buy this again unless you put it back the way it was. If not, I am officially in search of a new product to fall in love with.

    Reviewed by 13 customers

    Sort by

    Displaying reviews 1-10

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    1.0

    Not the Natural Instincts it Use to Be.

    By yorkiemom

    from oklahoma

    See all my reviews

    Comments about Clairol Natural Instincts Haircolor, Medium Auburn Brown 22, 1 ea:

    As you can see by reading the reviews on this product all the good reviews were years ago when the product was the old formula. This stuff is nasty does not cover, washes out in 2 shampoos and dries out the hair. The conditioner is not the same either and the color boost mess turns your scalp orange TERRIBLE TERRIBLE product. I used this for years worked great then they changed the formula and its sorry. Do not purchase this you will be disappointed. Clairol might as well remove the mess from the market cause its not any good I am surprised if they even sell any of it anymore.

     
    1.0

    disappointed

    By shin

    from wa

    describe yourself Minimalist

    Pros

      Cons

      • Color Misrepresented
      • Difficult To Use
      • Doesn't Last

      Best Uses

      • New Look

      Comments about Clairol Natural Instincts Haircolor, Medium Auburn Brown 22, 1 ea:

      i follow exactly the instruction,but the result turns out to be very disappointed. the color does not show up.....i will not buy this again.

      • Commitment To Color:
      • Temporary
       
      1.0

      I would like to ask Clariol "WHY?"

      By Teresa

      from Austin, TX

      See all my reviews

      Pros

        Cons

        • Doesn't Last
        • Too Harsh

        Best Uses

          Comments about Clairol Natural Instincts Haircolor, Medium Auburn Brown 22, 1 ea:

          I have been a loyal Natural Instincts customer for the past 10 years. You could not pay me to use this "new" stuff. Former Natural Instincts gave wonderful gray coverage and made my hair feel healthier. This does not cover gray well, does not last and makes my hair dry as straw of which I always have had very shiny healthy hair. PLEASE bring back the old formula...

          (1 of 1 customers found this review helpful)

           
          1.0

          Disappointed with the new formula

          By Anon O'Moose

          from Los Angeles, CA

          Pros

            Cons

            • Color Misrepresented

            Best Uses

              Comments about Clairol Natural Instincts Haircolor, Medium Auburn Brown 22, 1 ea:

              So disappointed with Cinnaberry since the formula changed. I first noticed the change when the wet dye was orange instead of a more purple color. The finished is not even close to the previous version. It is too fake looking and the color "washed" out onto towels for almost a week. I've seen many negative comments on various sites about the change. Hopefully Clairol will get the message and fix it. Until then...looking for a new product.

              • Commitment To Color:
              • Semi-Permanent

              (1 of 3 customers found this review helpful)

               
              1.0

              Huge disappointment

              By Donna

              from Worcester MA

              describe yourself Minimalist

              See all my reviews

              Pros

              • Easy To Use
              • Gentle
              • Great Color

              Cons

              • Doesn't Last

              Best Uses

                Comments about Clairol Natural Instincts Haircolor, Medium Auburn Brown 22, 1 ea:

                I have been using this product for many years, and was surprised when I ordered my old favorite and got the "new and improved" version. They made it work faster... 10 mins. instead of 20. Which sounds good in theory, but after one week, my entire head was already covered in gray. They do include a touch-up color that wasn't in the last version, but it's supposed to be used after two weeks instead of one. Sorry Clairol... you missed the mark and I won't buy this again unless you put it back the way it was. If not, I am officially in search of a new product to fall in love with.

                 
                5.0

                Love this product

                By Meme

                from Chapel Hill, NC

                describe yourself Minimalist

                See all my reviews

                Verified Buyer

                Pros

                • Easy To Use
                • Gentle
                • Great Color
                • Long-Lasting
                • Natural Look
                • Versatile

                Cons

                • Doesn't color all grays

                Best Uses

                • Graying Hair
                • New Look
                • Touch Ups

                Comments about Clairol Natural Instincts Haircolor, Medium Auburn Brown 22, 1 ea:

                Easy to use product that consistently gives great results. Leaves my hair feeling silky and with good shine. I like semi-perm color because it fades naturally at scalp line.
                Medium Auburn color is a rich, warm brown - don't really see red hints unless in bright light.

                • Commitment To Color:
                • Permanent
                 
                4.0

                Gorgeous Rich Color

                By Lormj

                from San Diego, CA

                describe yourself Product Junkie

                See all my reviews

                Pros

                • Easy To Use
                • Gentle
                • Great Color

                Cons

                  Best Uses

                  • New Look

                  Comments about Clairol Natural Instincts Haircolor, Medium Auburn Brown 22, 1 ea:

                  I have medium brown colored hair with 25% gray. This made my hair a gorgeous dark auburn, more on the cool/eggplant side. I received many compliments, makes green/blue eyes pop. I am looking to go lighter & may try combining this with spiced tea #16. Lasted a solid 3-4 weeks at roots, I shampoo every other day. Last as long, and longer than, most permanent colors I have tried. Very gentle on my hair, not drying. My hair is naturally curly and thin.

                  • Commitment To Color:
                  • Permanent

                  (2 of 2 customers found this review helpful)

                   
                  4.0

                  Bold Color

                  By Deb the Writer

                  from Foothills, CA

                  describe yourself Beauty Conscious

                  See all my reviews

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Gentle
                  • Great Color

                  Cons

                    Best Uses

                    • New Look

                    Comments about Clairol Natural Instincts Haircolor, Medium Auburn Brown 22, 1 ea:

                    I mixed this shade with the Spiced Tea so that it would't be too eggplant/purple, and the color turned out great. Very bold the first week, but it has faded to a wonderful medium-toned auburn. Natural Instincts lasts a couple of months on my hair and I like the varying shades as it washes from my hair. As always, it is gentle and does not damage the hair shaft.

                    • Commitment To Color:
                    • Semi-Permanent

                    (5 of 5 customers found this review helpful)

                     
                    5.0

                    Love Natural Instincts

                    By Susan

                    from Canton, MI

                    describe yourself Beauty Conscious

                    Pros

                    • Easy To Use
                    • Gentle
                    • Great Color
                    • Natural Look

                    Cons

                      Best Uses

                        Comments about Clairol Natural Instincts Haircolor, Medium Auburn Brown 22, 1 ea:

                        Anyone who colors their hair with a red knows that it fades much faster than any other color. I like Natural Instincts because I can use it much more often than those so called permanent hair colors. I go back and forth between Rosewood and Cinnaberry. Neither are that coppery/orange tone but a rich ruby type of red. I have grey in my medium brown hair and this product covers it nicely.

                        • Commitment To Color:
                        • Permanent

                        (4 of 9 customers found this review helpful)

                         
                        5.0

                        Not an orangey red, perfect auburn color

                        By Hedwig

                        from North Carolina

                        describe yourself Beauty Conscious

                        See all my reviews

                        Pros

                        • Easy To Use
                        • Gentle
                        • Great Color
                        • Long-Lasting
                        • Natural Look

                        Cons

                          Best Uses

                          • Graying Hair
                          • New Look
                          • Thicker Hair
                          • Thinner Hair
                          • Touch Ups

                          Comments about Clairol Natural Instincts Haircolor, Medium Auburn Brown 22, 1 ea:

                          This is the perfect red for someone with medium brown, darker brown, or auburn hair. On medium brown it adds just the right amount of a cool red tone (not orangey or yellow, which would be a warm tone), that gives hair depth and a little pop of color. To make it even more red, combine half and half with Sedona Sunset, which turns out a ruby red color.

                          • Commitment To Color:
                          • Semi-Permanent

                          Displaying reviews 1-10

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                        • directions

                          Usage Instructions included in the kit.

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