Clairol Natural Instincts Demi Permanent Hair Color, Medium Brown 20 1 ea
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selected color : Medium Brown 20

  • Amber Shimmer Lightest Golden Brown 11G
  • Toasted Almond Light Golden Brown 12
  • Light Golden Red 15RG
  • Nutmeg Dark Brown 28
  • Light Blonde 002
  • Dark Golden Brown 28G
  • Reddish Brown 16RG
  • Sunflower Medium Golden Blonde 04
  • Medium Cool Blonde 6
  • Hot Cocoa Medium Bronze Brown 26
  • Suede Light Brown 13
  • Sandalwood Dark Cool Blonde 10
  • Pecan Medium Golden Brown 18
  • Light Cool Brown 14
  • Dark Blonde 009N
  • Light Auburn 16
  • Clove Medium Cool Brown 24
  • Medium Brown 20
  • Medium Auburn Brown 22
  • Navajo Bronze Light Caramel Brown 12A
  • Rosewood Dark Auburn Brown 30
  • Roasted Chestnut Dark Warm Brown 28B
  • Light Warm Brown 13B
  • Burgundy Brown 32
  • Dark Red 20R
  • Brown Black 35
  • Black 36
  • Shine Happy Clear Shine Treatment 00
  • Medium Warm Brown 20B
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  • product details

    Healthier-looking*, Radiant Color

    Clairol Natural Instincts Hair Color, Medium Brown 20 Kit includes:

    • Shade 20
    • Color Activating Cr�me
    • Colortreat Conditioning Treatment

    Natural Instincts with an ammonia free formula gives you healthier-looking*, radiant color and blends away gray in 10 minutes.  Color lasts up to 6 weeks.  Our demi-permanent Natural Instincts system with Aloe, Vitamin E and Coconut Oil.  It's proven less damaging**.

    Made in Mexico

    *Versus untreated.

    **Natural Instincts Level 2 non-permanent vs. the leading Triple Protection Level 3 permanent creme color:  based on amount of surface damage.

    Product Ingredients:
    Shade 20:  Water, Hexylene Glycol, Ethanolamine, Propylene Glycol, Trisodium Ethylenediamine Disuccinate, Soytrimonium Chloride, Fragrance, Ethoxydiglycol, Oleth-5, C11-15 Pareth-9, P-Phenylenediamine, Oleth-2, Dilinoleic Acid, Cocamidopropyl Betaine, Tall Oil Acid, Erythorbic Acid, Resorcinol, Sodium Sulfite, Oleamide Mipa, C12-15 Pareth-3, 2-Methylresorcinol, Oleth-10, Panthenol, EDTA, M-Aminophenol, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, P-Aminophenol, 1-Naphthol, Tocopherol, Ascorbic Acid.

    Color Activating Creme:  Water, Hydrogen Peroxide, Acrylates Copolymer, Steareth-21, Oleth-2, PEG-50 Hydrogenated Palmamide, Oleth-5, Acrylates/Steareth-20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone, Sorbitan Stearate, PEG-40 Stearate, Cellulose Gum.

    Colortreat Conditioning Treatment:  Water, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance, Benzyl Alcohol, Panthenyl Ethyl Ether, Citric Acid, EDTA, Sodium Chloride, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Panthenol, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Methylisothiazolinone

    Warnings

    Hair color products may cause allergic reactions, which in rare cases can be severe.  Tattoos may increase the risk of allergy to this product.  Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before.  Remember to buy the product 48 hours in advance.  Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp.  In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product.  Read and follow instructions carefully.  In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color).  If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately.

    This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made.  This product must not be used for dyeing the eyelashes or eyebrows.  To do so may cause blindness.  Product not intended to be used on children.  Keep out of reach of children.  Follow safety warnings.  Perform the skin allergy test 48 hours before coloring.  Can cause allergic reactions follow the safety warnings.

    ©Procter & Gamble

  • reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    Clairol Natural Instincts Haircolor, Medium Brown 20, 1 ea
     
    3.7

    (based on 17 reviews)

    Ratings Distribution

    • 5 Stars

       

      (10)

    • 4 Stars

       

      (1)

    • 3 Stars

       

      (1)

    • 2 Stars

       

      (1)

    • 1 Stars

       

      (4)

    63%

    of respondents would recommend this to a friend.

    Pros

    • Easy to use (9)
    • Gentle (9)
    • Great color (9)
    • Natural look (9)
    • Long-lasting (6)

    Cons

    • Color misrepresented (3)

    Best Uses

    • New look (4)
    • Touch ups (4)
    • Graying hair (3)
      • Commitment To Color:
      • Semi-permanent (9), Temporary (4)
      • Reviewer Profile:
      • Beauty conscious (9)

    Most Liked Positive Review

     

    It is a dark shade of brown & rich !!

    This shade I used on meium brown hair well my hair took to this color and it became a dark rich brown..... Pretty. I was in shock then became so comfotable with...Read complete review

    This shade I used on meium brown hair well my hair took to this color and it became a dark rich brown..... Pretty. I was in shock then became so comfotable with it I didnt miss my somewhat red hi lites... If you would like a deep dark rich brown try this it lasts so be prepared... and it is so gentle with no bad smells at all!! Love Clairol Natural Instinct!!

    VS

    Most Liked Negative Review

     

    Does NOT cover gray

    Been looking for another 10 minute hair color to replace Perfect 10 which is getting harder to find and this WASN'T worth the money. Although it did only take 10 minutes (I went to...Read complete review

    Been looking for another 10 minute hair color to replace Perfect 10 which is getting harder to find and this WASN'T worth the money. Although it did only take 10 minutes (I went to the maximum 20 minutes)this product did not cover gray at all. The color was also very light for a medium brown. I never write reviews but this was such a disappointment I wanted to let others know this washes right off and you will still have gray hair after you apply. I will not recommend or buy again; in fact, I plan to call P&G to complain. So glad Drugstore.com still has my Perfect 10 Medium Brown in stock. I just bought ten boxes!

    Reviewed by 17 customers

    Sort by

    Displaying reviews 1-10

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    1.0

    Sorry guys

    By The Real Lily

    from Connecicut

    describe yourself Beauty Conscious

    Pros

    • NONE

    Cons

    • Color Misrepresented
    • Too Harsh

    Best Uses

      Comments about Clairol Natural Instincts Haircolor, Medium Brown 20, 1 ea:

      Sorry guys, this newer formula is nothing like the old one. The old formula was my go-to color for in between salon visits. It was the same shade (medium brown) and the results were a true medium brown that still retained some highlights through the application; both natural and salon-added. However, sometime in the past year the formula has clearly changed. Now the color is much too dark and monochromatic. It removes all highlights as though it were a cool shade, not a neutral. And the dullness and limpness of my hair was even worse than the bad color. Do not use this.

      • Commitment To Color:
      • Semi-Permanent
       
      1.0

      Does NOT cover gray

      By Been coloring my own hair for 20 years

      from New Jersey

      Pros

        Cons

        • Color Misrepresented
        • Doesn't Last
        • DOES NOT COVER GRAY

        Best Uses

          Comments about Clairol Natural Instincts Haircolor, Medium Brown 20, 1 ea:

          Been looking for another 10 minute hair color to replace Perfect 10 which is getting harder to find and this WASN'T worth the money. Although it did only take 10 minutes (I went to the maximum 20 minutes)this product did not cover gray at all. The color was also very light for a medium brown. I never write reviews but this was such a disappointment I wanted to let others know this washes right off and you will still have gray hair after you apply. I will not recommend or buy again; in fact, I plan to call P&G to complain. So glad Drugstore.com still has my Perfect 10 Medium Brown in stock. I just bought ten boxes!

          • Commitment To Color:
          • Temporary

          (1 of 2 customers found this review helpful)

           
          1.0

          Not What it Once Was

          By yorkiemom

          from oklahoma

          See all my reviews

          Comments about Clairol Natural Instincts Haircolor, Medium Brown 20, 1 ea:

          This product is not what it use to be its been reformulated the conditioner is different thinner and watered down not like the conditioner that use to come with the color and the conditioner is the key to keeping the hair in good shape after coloring. The color conditioning pack is HORRIBLE turns the scalp orange and plain NASTY. I loved the old conditioner and would even buy extra boxes just for the conditioner. My hairdresser would discount a hair cut to get a tube of the old conditioner she loved it as well. Clariol made a bad judgement call on this one. In the process of finding another hair color. The new formula leaves the hair dry and brittle thought it was my hair till I stopped using it then I used it again and same thing happened again. I don't normally review but I hope this gets back to the makers of Natural Instincts.

           
          2.0

          Not for gray

          By Savvy Shopper

          from SF Bay Area

          describe yourself Beauty Conscious

          See all my reviews

          Pros

            Cons

              Best Uses

                Comments about Clairol Natural Instincts Haircolor, Medium Brown 20, 1 ea:

                Didn't cover my gray (which is fairly minor) and the after-two-weeks treatment didn't help. Would not use this product again.

                • Commitment To Color:
                • Temporary

                (0 of 1 customers found this review helpful)

                 
                3.0

                Darker than expected, but fades nicely

                By Amy

                from Atlanta, GA

                describe yourself Beauty Conscious

                See all my reviews

                Pros

                • Easy To Use
                • Gentle

                Cons

                • Color Misrepresented

                Best Uses

                • Touch Ups

                Comments about Clairol Natural Instincts Haircolor, Medium Brown 20, 1 ea:

                This dye is easy to use and works fast! I did leave it on the full amount of time because I was trying to cover up highlights, but it didn't come out the color on the box, it was much darker (dark rather than medium brown). So I would recommend using it for less time if you're looking for the results shown on the box. I will say that the dye fades nicely, I'm two weeks in and it looks medium brown now (has since about 1 week in). Next time I will buy cool light brown,though.

                • Commitment To Color:
                • Temporary

                (1 of 1 customers found this review helpful)

                 
                5.0

                Excellent Product

                By Jsue

                from WA state

                describe yourself Beauty Conscious

                See all my reviews

                Verified Buyer

                Pros

                • Easy To Use
                • Gentle
                • Great Color
                • Long-Lasting
                • Natural Look

                Cons

                  Best Uses

                  • Graying Hair
                  • New Look

                  Comments about Clairol Natural Instincts Haircolor, Medium Brown 20, 1 ea:

                  I have used this product for about 8 years. I refresh my color every 6 weeks or so. It is easy to use and the color is very nice and natural looking. I always get compliments on my hair color. My friends are always surprised to learn I do my own color. I have tried other products without success.

                  • Commitment To Color:
                  • Demi-Permanent

                  (0 of 2 customers found this review helpful)

                   
                  5.0

                  Love it

                  By M007

                  from Chicago

                  describe yourself Beauty Conscious

                  See all my reviews

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Gentle
                  • Great Color
                  • Natural Look
                  • Versatile

                  Cons

                    Best Uses

                    • Touch Ups

                    Comments about Clairol Natural Instincts Haircolor, Medium Brown 20, 1 ea:

                    Made my hair softer and color is very natural.

                    • Commitment To Color:
                    • Semi-Permanent

                    (5 of 6 customers found this review helpful)

                     
                    5.0

                    LOVE IT!

                    By hopey!

                    from maryland

                    describe yourself Beauty Conscious

                    Pros

                    • Natural Look

                    Cons

                    • Doesn't Last

                    Best Uses

                    • New Look

                    Comments about Clairol Natural Instincts Haircolor, Medium Brown 20, 1 ea:

                    I love this product, It looks greaton my hair, It doesnt dry it out or fry it eihter. It leaves my hair feeling revitalized and shiny. I am always concious about how my hair looks and this is definatley my product of chose. This will be my 3rd time using it, and I can honestly say I trust this produt. My hair is naturally blonde, so I if I was going to go from a blonde to brown, I needed something that was going to cover m whole hair, and this product did! I would reccomend this product to anyone!(:

                    • Commitment To Color:
                    • Semi-Permanent

                    (4 of 4 customers found this review helpful)

                     
                    5.0

                    Fabulous!

                    By Mama Leibs

                    from Olympia, wa

                    describe yourself Beauty Conscious

                    Pros

                    • Easy To Use
                    • Gentle
                    • Great Color
                    • Long-Lasting
                    • Natural Look
                    • Versatile

                    Cons

                      Best Uses

                      • New Look

                      Comments about Clairol Natural Instincts Haircolor, Medium Brown 20, 1 ea:

                      I have medium to dark brown hair naturally and I wanted to darken and brighten. It was super easy to use and only had to stay in for 10 minutes! My hair turned the exact color I was hoping for, a very rich warm dark brown. The box says medium brown, but on my hair it is definately dark. Turned out beautiful. I will use it again.

                      • Commitment To Color:
                      • Semi-Permanent

                      (2 of 2 customers found this review helpful)

                       
                      5.0

                      Def will buy again, rich color.

                      By Impossible hair

                      from Philadelphia, PA

                      describe yourself Beauty Conscious

                      See all my reviews

                      Verified Buyer

                      Pros

                      • Easy To Use
                      • Gentle
                      • Great Color
                      • Natural Look

                      Cons

                        Best Uses

                          Comments about Clairol Natural Instincts Haircolor, Medium Brown 20, 1 ea:

                          This is possibly the best hair color I have used to date. It doesn't smell bad, burn your scalp, drip all over, or take forever to rinse out. I was concerned that it wouldn't be dark enough for my taste because its called medium brown, but its perfect. My color is rich and even (even though I applied it myself), and one box covered all of my long thick hair. I'm glad I bought an extra box though so I can use it again in a few weeks.

                          • Commitment To Color:
                          • Semi-Permanent

                          Displaying reviews 1-10

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                        • directions

                          Usage Instructions included in the kit.

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