Clairol Natural Instincts Demi Permanent Hair Color, Roasted Chestnut Dark Warm Brown 28B 1 application
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selected color : Roasted Chestnut Dark Warm Brown 28B

  • Medium Cool Blonde 6
  • Clove Medium Cool Brown 24
  • Burgundy Brown 32
  • Sunflower Medium Golden Blonde 04
  • Light Warm Brown 13B
  • Rosewood Dark Auburn Brown 30
  • Amber Shimmer Lightest Golden Brown 11G
  • Navajo Bronze Light Caramel Brown 12A
  • Light Blonde 002
  • Pecan Medium Golden Brown 18
  • Medium Auburn Brown 22
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  • Dark Red 20R
  • Dark Blonde 009N
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  • Medium Brown 20
  • Brown Black 35
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  • Suede Light Brown 13
  • Light Auburn 16
  • Medium Warm Brown 20B
  • Sandalwood Dark Cool Blonde 10
  • Light Golden Red 15RG
  • Hot Cocoa Medium Bronze Brown 26
  • Black 36
  • Roasted Chestnut Dark Warm Brown 28B
  • Nutmeg Dark Brown 28
  • Dark Golden Brown 28G
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  • product details

    Healthier-looking*, Radiant Color

    Clairol Natural Instincts Hair Color, Dark Warm Brown 28B Kit includes:

    • Shade 28B
    • Color Activating Cr�me
    • Colortreat Conditioning Treatment

    Natural Instincts with an ammonia free formula gives you healthier-looking*, radiant color and blends away gray in 10 minutes.  Color lasts up to 6 weeks.  Our demi-permanent Natural Instincts system with Aloe, Vitamin E and Coconut Oil.  It's proven less damaging**.

    Made in Mexico

    *Versus untreated.

    **Natural Instincts Level 2 non-permanent vs. the leading Triple Protection Level 3 permanent creme color:  based on amount of surface damage.

    Product Ingredients:
    Shade 28B:  Water, Hexylene Glycol, Ethanolamine, Propylene Glycol, Trisodium Ethylenediamine Disuccinate, Soytrimonium Chloride, Fragrance, Ethoxydiglycol, Oleth-5, C11-15 Pareth-9, Oleth-2, P-Phenylenediamine, P-Aminophenol, Dilinoleic Acid, Cocamidopropyl Betaine, Tall Oil Acid, 2-Methylresorcinol, Erythorbic Acid, 4-Amino-2-Hydroxytoluene, Sodium Sulfite, Resorcinol, Oleamide Mipa, C12-15 Pareth-3, M-Aminophenol, Oleth-10, Panthenol, EDTA, 1-Naphthol, Tocopherol, Ascorbic Acid.

    Color Activating Creme:  Water, Hydrogen Peroxide, Acrylates Copolymer, Steareth-21, Oleth-2, PEG-50 Hydrogenated Palmamide, Oleth-5, Acrylates/Steareth-20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone, Sorbitan Stearate, PEG-40 Stearate, Cellulose Gum.

    Colortreat Conditioning Treatment:  Water, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance, Benzyl Alcohol, Panthenyl Ethyl Ether, Citric Acid, EDTA, Sodium Chloride, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Panthenol, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Methylisothiazolinone

    Warnings

    Hair color products may cause allergic reactions, which in rare cases can be severe.  Tattoos may increase the risk of allergy to this product.  Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before.  Remember to buy the product 48 hours in advance.  Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp.  In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product.  Read and follow instructions carefully.  In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color).  If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately.

    This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made.  This product must not be used for dyeing the eyelashes or eyebrows.  To do so may cause blindness.  Product not intended to be used on children.  Keep out of reach of children.  Follow safety warnings.  Perform the skin allergy test 48 hours before coloring.  Can cause allergic reactions follow the safety warnings.

    ©Procter & Gamble

  • reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    Clairol Natural Instincts Haircolor, Roasted Chestnut Dark Warm Brown 28B, 1 application
     
    3.7

    (based on 15 reviews)

    Ratings Distribution

    • 5 Stars

       

      (7)

    • 4 Stars

       

      (3)

    • 3 Stars

       

      (2)

    • 2 Stars

       

      (0)

    • 1 Stars

       

      (3)

    62%

    of respondents would recommend this to a friend.

    Pros

    • Easy to use (11)
    • Great color (9)
    • Gentle (8)
    • Natural look (8)
    • Long-lasting (3)

    Cons

    • Messy (4)
    • Doesn't last (3)

    Best Uses

    • Graying hair (9)
    • Touch ups (6)
    • New look (5)
      • Commitment To Color:
      • Semi-permanent (9)
      • Reviewer Profile:
      • Survivalist / minimalist (7), Beauty conscious (5)

    Most Liked Positive Review

     

    Best semi-permanent hair color ever!

    The process of this product was easy and didn't yield any fumes or irritation during processing. The color covered my gray streaks gloriously and left behind some mighty sexy hair that was rich golden...Read complete review

    The process of this product was easy and didn't yield any fumes or irritation during processing. The color covered my gray streaks gloriously and left behind some mighty sexy hair that was rich golden brown highlighted where the gray was. Highlights were envied by my teenage daughter (I told her soon enough dear). My hair was boucny and shinny after processing. Hair was perfect to go out immediately after coloring as it had a barely there scent and was shinny and gorgeous. No irritation or "can't wait to shampoo" feeling (no shampooing for 24 hours after coloring). I love ths color so much I will re-purchase. Nice that it's a semi-permanent color so I can touch-up as I need it. Lovely and natural looking --- but better. Bonus of an enclosed wonderful conditioner that comes in a large tube so I can use it once a week for 6 weeks. What's more if you take in the price of the deep conditioning treatment and it's even a better value; it's a great value.

    VS

    Most Liked Negative Review

     

    Contains PPD Allergen

    I had an allergic reaction to this product despite a good patch test and my doctor suspects PPD was the cause. Clairol was very apologetic and arranged a refund but they could not recommend...Read complete review

    I had an allergic reaction to this product despite a good patch test and my doctor suspects PPD was the cause. Clairol was very apologetic and arranged a refund but they could not recommend an alternative dye in their product line to use. The dye did not cover my gray hair either so the entire experience was bad. Hopefully drugstore.com will publish ingredient lists and offer products from manufacturers like Advanced Cosmetic Technologies in the future. I have found many so-called natural products still contain PPD in reduced amounts so finding another option is not easy.

    Reviewed by 15 customers

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    Displaying reviews 1-10

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    1.0

    Nit the same as nutmeg 28

    By Birdie

    from Arkansas

    describe yourself Minimalist

    See all my reviews

    Pros

    • Gentle

    Cons

    • Color Misrepresented
    • Messy
    • Turns Grey Red

    Best Uses

      Comments about Clairol Natural Instincts Haircolor, Roasted Chestnut Dark Warm Brown 28B, 1 application:

      I wanted to color my grey but this color turned my grey RED. It's not the same as 28.

      • Commitment To Color:
      • Semi-Permanent
       
      4.0

      Long-lasting semi-permant color

      By sammy76

      from Chicago

      describe yourself Beauty Conscious

      See all my reviews

      Pros

      • Easy To Use
      • Gentle
      • Great Color
      • Long-Lasting
      • Natural Look

      Cons

      • Messy

      Best Uses

      • Graying Hair
      • New Look
      • Touch Ups

      Comments about Clairol Natural Instincts Haircolor, Roasted Chestnut Dark Warm Brown 28B, 1 application:

      This lasts longer than most semi-permanents. It doesn't smells bad like most permanents. Caveat to some people: it may leave your hair with a little more red color than expected. But, it's nothing dramatic. And since I was going back and forth between dying my hair my natural color to cover the gray strands or dyeing it red, I actually was quite pleased with the results.

      • Commitment To Color:
      • Demi-Permanent

      (1 of 1 customers found this review helpful)

       
      4.0

      pretty color, with a few precautions

      By Harpswell

      from Harpswell, ME

      describe yourself Beauty Conscious

      See all my reviews

      Verified Buyer

      Pros

      • Great Color
      • Natural Look

      Cons

      • Doesn't Last
      • Messy

      Best Uses

      • Graying Hair
      • New Look
      • Touch Ups

      Comments about Clairol Natural Instincts Haircolor, Roasted Chestnut Dark Warm Brown 28B, 1 application:

      This product is quick to apply and doesn't stay on long, only 10 minutes. The color is very attractive, because it has warm highlights, blondish or reddish depending on your own hair color. You just have take some precautions with it.

      It can drip onto and stain your skin though. Follow the directions to put conditioner on the skin along your hairline to keep the color from staining. It also stains POROUS surfaces, not the sink or shower, but clothing and walls. You may think I'm nuts to say this, but I have had a little on walls--if I apply or rinse it while standing at the sink it can spatter a little. Also, you have to rinse longer than you think is necessary or it may get onto your towel.

      One more thing--the hair color comes with a "color refresher," colored conditioner to use halfway through the month. You apply it just like a conditioner, and it covers any gray showing through but it may be lighter than the original color, and this, too, takes lots and lots of rinsing. The best way to avoid its coming off onto a pillowcase or collar is to wash with shampoo, rather than just rinse. The conditioner doesn't stain, though.

      • Commitment To Color:
      • Temporary
       
      5.0

      I keep coming back to this product

      By Sunshine

      from Vermont

      describe yourself Minimalist

      See all my reviews

      Verified Buyer

      Pros

      • Easy To Use
      • Gentle
      • Great Color
      • Long-Lasting
      • Natural Look

      Cons

        Best Uses

        • Graying Hair
        • New Look
        • Thicker Hair
        • Thinner Hair
        • Touch Ups

        Comments about Clairol Natural Instincts Haircolor, Roasted Chestnut Dark Warm Brown 28B, 1 application:

        I've tried a number of at-home coloring products/brands over the years, and I keep coming back to this one again and again. Gentle on my hair, and the colors are always lovely. The Roasted Chestnut Dark Warm Brown has been my "new" favorite for a couple of years now, perfect for adding rich tones to my medium-to-dark brown hair and for covering (most of) my grays. Color lasts a long time, especially if you don't wash your hair every day. I haven't tried the "2-week refresher" part yet, so can't comment on that. The only down-side to this product is that it doesn't always completely cover my most resistant grays...makes them look more like lighter highlights! I'm fine with that, because I don't want to use anything harsher.

        • Commitment To Color:
        • Demi-Permanent
         
        3.0

        Too red!

        By Andrea

        from Boston

        describe yourself Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use

        Cons

          Best Uses

            Comments about Clairol Natural Instincts Haircolor, Roasted Chestnut Dark Warm Brown 28B, 1 application:

            I was very disappointed in the color. It is way too red and doesn't look natural. It also did a very poor job covering my grays. I much prefer the Natural Instincts Nutmeg color, but that wasn't available on this website.

            • Commitment To Color:
            • Semi-Permanent
             
            1.0

            Semi-colorant ....

            By Owl at Home

            from SF Bay area, California

            describe yourself Minimalist

            See all my reviews

            Pros

            • Easy To Use

            Cons

            • Doesn't Last

            Best Uses

            • To darken blonde

            Comments about Clairol Natural Instincts Haircolor, Roasted Chestnut Dark Warm Brown 28B, 1 application:

            Maybe I should have left it on for the "absolute maximum" time ... but the 12 minutes (they promise it in 10) did not faze the gray at all. There might have been a slight tinting of brown on some sections, but really not enough to notice. We're not talking a whole head full of gray here, either, only about 10 to 15% - which was always easily covered by the (alas!) no longer available L'Oreal semi-permanent coloring. Not a very happy experience. I do notice that L'Oreal is apparently re-introducing a semi-permanent color - and will be ordering it as soon as it's in stock.

            • Commitment To Color:
            • Semi-Permanent
             
            5.0

            Easy coloring

            By Joc

            from Texas

            describe yourself Product Junkie

            Verified Buyer

            Pros

            • Easy To Use
            • Great Color
            • Natural Look

            Cons

              Best Uses

              • Graying Hair
              • Touch Ups

              Comments about Clairol Natural Instincts Haircolor, Roasted Chestnut Dark Warm Brown 28B, 1 application:

              Easy to use -

              • Commitment To Color:
              • Semi-Permanent
               
              5.0

              I've been using this for a long time

              By Marty the political progressive

              from Sebastopol, CA

              describe yourself Minimalist

              See all my reviews

              Verified Buyer

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Natural Look

              Cons

                Best Uses

                • Graying Hair
                • New Look

                Comments about Clairol Natural Instincts Haircolor, Roasted Chestnut Dark Warm Brown 28B, 1 application:

                I've been using this product for years and love it. I especially love the conditioner that comes with it in the box. You can't buy the conditioner on its own which is really too bad.[...]

                • Commitment To Color:
                • Semi-Permanent
                 
                5.0

                love it

                By Its Time

                from Northern CA

                describe yourself Minimalist

                See all my reviews

                Verified Buyer

                Pros

                • Easy To Use
                • Gentle
                • Great Color
                • Long-Lasting
                • Natural Look
                • Versatile

                Cons

                  Best Uses

                  • Graying Hair
                  • Thinner Hair

                  Comments about Clairol Natural Instincts Haircolor, Roasted Chestnut Dark Warm Brown 28B, 1 application:

                  I love this stuff, it is so easy to use and NO ROOTS, my hair is fine and it lasts a long time for me,,,,,but i dont get lines and I love it

                  • Commitment To Color:
                  • Semi-Permanent

                  (0 of 1 customers found this review helpful)

                   
                  4.0

                  nice color, doesn't cover grays very lon

                  By WendyRoberts

                  from Boston, MA

                  describe yourself Beauty Conscious

                  See all my reviews

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Gentle
                  • Great Color
                  • Natural Look

                  Cons

                  • Doesn't Last

                  Best Uses

                  • Graying Hair
                  • Touch Ups

                  Comments about Clairol Natural Instincts Haircolor, Roasted Chestnut Dark Warm Brown 28B, 1 application:

                  the color is perfect for me, but it doesn't last as long on the grays as it does on the rest of my hair.

                  • Commitment To Color:
                  • Semi-Permanent

                  Displaying reviews 1-10

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                • directions

                  Usage Instructions included in the kit.

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