Clairol Natural Instincts Demi Permanent Hair Color, Rosewood Dark Auburn Brown 30 1 application
14
suggested: $8.99
our price: $7.19$7.19 / ea
save 20% ($1.80)
in stock
in stock
Auto-Reorder & Save

Get 10% off or more on all future shipments of this item. Learn More

  • product details

    Healthier-looking*, Radiant Color

    Clairol Natural Instincts Hair Color, Dark Auburn Brown 30 Kit includes:

    • Shade 30
    • Color Activating Cr�me
    • Colortreat Conditioning Treatment

    Natural Instincts with an ammonia free formula gives you healthier-looking*, radiant color and blends away gray in 10 minutes.  Color lasts up to 6 weeks.  Our demi-permanent Natural Instincts system with Aloe, Vitamin E and Coconut Oil.  It's proven less damaging**.

    Made in Mexico

    *Versus untreated.

    **Natural Instincts Level 2 non-permanent vs. the leading Triple Protection Level 3 permanent creme color:  based on amount of surface damage.

    Product Ingredients:
    Shade 30:  Water, Hexylene Glycol, Ethanolamine, Propylene Glycol, Trisodium Ethylenediamine Disuccinate, Soytrimonium Chloride, Fragrance, Ethoxydiglycol, Oleth-5, C11-15 Pareth-9, P-Aminophenol, 2-Methyl-5-Hydroxyethylaminophenol, P-Phenylenediamine, 4-Amino-2-Hydroxytoluene, Oleth-2, 1-Acetoxy-2-Methylnaphthalene, Dilinoleic Acid, Cocamidopropyl Betaine, Tall Oil Acid, Erythorbic Acid, Sodium Sulfite, Oleamide Mipa, C12-15 Pareth-3, Oleth-10, Panthenol, EDTA, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, M-Aminophenol, N, N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Tocopherol, Ascorbic Acid.

    Color Activating Creme:  Water, Hydrogen Peroxide, Acrylates Copolymer, Steareth-21, Oleth-2, PEG-50 Hydrogenated Palmamide, Oleth-5, Acrylates/Steareth-20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone, Sorbitan Stearate, PEG-40 Stearate, Cellulose Gum.

    Colortreat Conditioning Treatment:  Water, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance, Benzyl Alcohol, Panthenyl Ethyl Ether, Citric Acid, EDTA, Sodium Chloride, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Panthenol, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Methylisothiazolinone

    Warnings

    Hair color products may cause allergic reactions, which in rare cases can be severe.  Tattoos may increase the risk of allergy to this product.  Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before.  Remember to buy the product 48 hours in advance.  Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp.  In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product.  Read and follow instructions carefully.  In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color).  If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately.

    This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made.  This product must not be used for dyeing the eyelashes or eyebrows.  To do so may cause blindness.  Product not intended to be used on children.  Keep out of reach of children.  Follow safety warnings.  Perform the skin allergy test 48 hours before coloring.  Can cause allergic reactions follow the safety warnings.

    ©Procter & Gamble

  • reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    Clairol Natural Instincts Haircolor, Rosewood Dark Auburn Brown 30, 1 application
     
    4.6

    (based on 14 reviews)

    Ratings Distribution

    • 5 Stars

       

      (11)

    • 4 Stars

       

      (2)

    • 3 Stars

       

      (0)

    • 2 Stars

       

      (1)

    • 1 Stars

       

      (0)

    100%

    of respondents would recommend this to a friend.

    Pros

    • Easy to use (8)
    • Gentle (8)
    • Great color (8)
    • Natural look (7)
    • Versatile (4)

    Cons

      Best Uses

      • Graying hair (4)
      • New look (4)
      • Touch ups (4)
        • Commitment To Color:
        • Semi-permanent (4), Temporary (3)
        • Reviewer Profile:
        • Survivalist / minimalist (4), Beauty conscious (3)

      Most Liked Positive Review

       

      Best dye I've used yet

      I have tried many dyes over the past 6 months or so. All ranging from permanent, semi-permanent, etc, etc. I've used lots of permanent haircolor (all in red) and was disappointed that...Read complete review

      I have tried many dyes over the past 6 months or so. All ranging from permanent, semi-permanent, etc, etc. I've used lots of permanent haircolor (all in red) and was disappointed that they faded so fast! So when I bought this and it said temporary, I was nervous about how long it was going to last since reds always fade the fastest AND it was a semi. However, I was MORE than pleasantly suprised. The dye was not harsh by any means. Actually, it made my hair very silky and smooth. Probably from the lack of ammonia. Also, the color was gorgeous. It came out a nice, rich shade of red (my hair was already a burgundy color.) The best part of it was that it lasted longer than ANY of the permanent dyes I had used. I would recommend this 100% to anyone looking for good quality dye. Especially if your looking for something non-harsh and good staying power! And the selection is good too :)

      VS

      Most Liked Negative Review

       

      This dye made me sad. It ...

      This dye made me sad. It looks like a rich auburn brown, but definitely came out as the burgundy color I HATE. It did make my hair soft though--the conditioner that comes ...Read complete review

      This dye made me sad. It looks like a rich auburn brown, but definitely came out as the burgundy color I HATE. It did make my hair soft though--the conditioner that comes with the dye is really good. But the color- not at ALL what I wanted. I'll be dying my hair again in about 2 days.

      Reviewed by 14 customers

      Sort by

      Displaying reviews 1-10

      Back to top

      Previous | Next »

       
      5.0

      Natural Instincts Rosewood Dark Auburn

      By Love the red!

      from Orlando, FL

      describe yourself Professional Stylist

      Verified Buyer

      Pros

      • Covers grey
      • Easy To Use
      • Fade resistant
      • Gentle
      • Great Color
      • Great Dark Auburn
      • Long-Lasting
      • Natural Look

      Cons

        Best Uses

        • Adding Shine
        • Color In A Hurry
        • Covering Grey

        Comments about Clairol Natural Instincts Haircolor, Rosewood Dark Auburn Brown 30, 1 application:

        I absolutely love this color and the product. It actually covers my grey and I have a high percentage also for some reason it also lasts longer than any permanent color on my hair, including professional products. Rosewood Dark Auburn Brown 30 is a red shade and anyone that uses red knows they are the hardest to maintain yet Natural Instincts reds last and last. If I use a permanent red color the red fades out right away and leaves my hair looking drab. All of the Natural Instincts reds I have tried have been extremely fade resistant. Rosewood brown is my favorite shade because of how well it works with high percentage of grey in my hair. It works great as is with out having to blend it with a brown shade. This is a favorite!

        • Commitment To Color:
        • Semi-Permanent

        Comment on this review

         
        4.0

        Overall, a great product.

        By NaturalGirl

        from Dallas, Texas

        describe yourself Minimalist

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Natural Look
        • Versatile

        Cons

        • Color Misrepresented

        Best Uses

        • Graying Hair
        • Touch Ups

        Comments about Clairol Natural Instincts Haircolor, Rosewood Dark Auburn Brown 30, 1 application:

        I have graying hair, but don't want to use the harsher permanent dyes (which do work better). The product is very easy to use and instructions are clear. The color choices really don't match the boxes at all, so it's trial and error to find the right color. I have found that the reddish tones are too orange although the Rosewood gives a nicer red color for my dark brown hair. The color boost packet that comes with the product is awful. No matter what the base color is, my hair turns out an awful orangey tone near the roots. I have found that by mixing the colors, I can get quite a decent, natural looking color to my hair.

        • Commitment To Color:
        • Semi-Permanent

        Comment on this review

         
        5.0

        This is exactly what I wanted

        By nani

        from Eastlake, OH

        describe yourself Minimalist

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Natural Look

        Cons

          Best Uses

          • Graying Hair

          Comments about Clairol Natural Instincts Haircolor, Rosewood Dark Auburn Brown 30, 1 application:

          I knew I loved this product but couldn't find it in the local stores anymore. I'm so thankful for drugstore.com

          • Commitment To Color:
          • Semi-Permanent

          Comment on this review

          (2 of 2 customers found this review helpful)

           
          5.0

          This stuff works great!

          By Cookie

          from Riverside, CA

          describe yourself Minimalist

          See all my reviews

          Verified Buyer

          Pros

          • Easy To Use
          • Great Color
          • Long-Lasting

          Cons

            Best Uses

            • Graying Hair
            • New Look

            Comments about Clairol Natural Instincts Haircolor, Rosewood Dark Auburn Brown 30, 1 application:

            I have always been hair stupid, but this stuff is really easy to use. It also lasts a lot longer than 26 washes. I have gotten nothing but compliments. I Love It!!

            • Commitment To Color:
            • Temporary

            Comment on this review

            (2 of 2 customers found this review helpful)

             
            5.0

            Perfect, easy, non-drying hair color!

            By Coral

            from Jackson, MS

            describe yourself Beauty Conscious

            See all my reviews

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Natural Look

            Cons

              Best Uses

              • New Look
              • Touch Ups

              Comments about Clairol Natural Instincts Haircolor, Rosewood Dark Auburn Brown 30, 1 application:

              I have used a few different red hair colors in the Natural Instincts line over the past few years and I absolutely love it. It gives my fine fair some texture and definitely adds shine. I love that it is natural looking over my naturally dark brown hair and that it slowly fades - no roots! Also love Cinnaberry - when I want a bit more red!

              • Commitment To Color:
              • Temporary

              Comment on this review

              (2 of 2 customers found this review helpful)

               
              5.0

              Best dye I've used yet

              By Emily

              from La Porte, Indiana

              describe yourself Minimalist

              See all my reviews

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Long-Lasting
              • Natural Look
              • Versatile

              Cons

                Best Uses

                • New Look
                • Touch Ups

                Comments about Clairol Natural Instincts Haircolor, Rosewood Dark Auburn Brown 30, 1 application:

                I have tried many dyes over the past 6 months or so. All ranging from permanent, semi-permanent, etc, etc. I've used lots of permanent haircolor (all in red) and was disappointed that they faded so fast! So when I bought this and it said temporary, I was nervous about how long it was going to last since reds always fade the fastest AND it was a semi. However, I was MORE than pleasantly suprised. The dye was not harsh by any means. Actually, it made my hair very silky and smooth. Probably from the lack of ammonia. Also, the color was gorgeous. It came out a nice, rich shade of red (my hair was already a burgundy color.) The best part of it was that it lasted longer than ANY of the permanent dyes I had used. I would recommend this 100% to anyone looking for good quality dye. Especially if your looking for something non-harsh and good staying power! And the selection is good too :)

                • Commitment To Color:
                • Semi-Permanent

                Comment on this review

                (0 of 1 customers found this review helpful)

                 
                5.0

                i would buy again

                By moonbaby

                from fl

                describe yourself Beauty Conscious

                Verified Buyer

                Pros

                • Gentle

                Cons

                • Doesn't Last

                Best Uses

                • Graying Hair

                Comments about Clairol Natural Instincts Haircolor, Rosewood Dark Auburn Brown 30, 1 application:

                ui

                • Commitment To Color:
                • Temporary

                Comment on this review

                (6 of 6 customers found this review helpful)

                 
                5.0

                This is THE BEST Shade!

                By Tea Tree enthusiast

                from Chicago, IL

                See all my reviews

                Pros

                • Easy To Use
                • Gentle
                • Great Color
                • Great shade
                • Natural Look
                • Versatile

                Cons

                  Best Uses

                    Comments about Clairol Natural Instincts Haircolor, Rosewood Dark Auburn Brown 30, 1 application:

                    Dark Auburn Brown is the best color! It's brilliant. Looks very natural yet has a hint of auburn highlights. Everyone assumes it's my natural color. I've tried four other Natural Instincts shades and the others are so plain. This shade is gorgeous.

                    When you first mix the dye together it looks purple. Don't freak. It doesn't come out that way. My hair is dark brown naturally and it comes out the exact same as the box shows.

                    Natural Instincts is wonderful b/c it's semi-permanent so it washes out slowly. That means you'll never have roots showing. It just gradually goes from the dye color back to your natural color (if you don't re-dye before it fades).

                    Comment on this review

                     
                    4.0

                    Good Buy

                    By Cassidy

                    from Austin, Texas

                    describe yourself Beauty Conscious

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Gentle
                    • Great Color
                    • Natural Look
                    • Versatile

                    Cons

                    • Color Misrepresented

                    Best Uses

                    • New Look
                    • Touch Ups

                    Comments about Clairol Natural Instincts Haircolor, Rosewood Dark Auburn Brown 30, 1 application:

                    This is a great product, but it will not change the color of your hair. It will merely add tints of red to your current color, but overall I would purchase it again.

                    • Commitment To Color:
                    • Demi-Permanent

                    Comment on this review

                    (5 of 5 customers found this review helpful)

                     
                    5.0

                    I love this stuff - I get ...

                    By bem

                    from Ann Arbor

                    See all my reviews

                    Verified Reviewer

                    Comments about Clairol Natural Instincts Haircolor, Rosewood Dark Auburn Brown 30, 1 application:

                    I love this stuff - I get tons of compliments on the color and the conditioner is fantastic. It lasts a good long time too - longer than the 6 weeks they tell you.

                    Comment on this review

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                  • directions

                    Usage Instructions included in the kit.

                  Related Products

                  Copyright © 1999-2015 drugstore.com, inc. All rights reserved.
                  411 108th Ave NE, Suite 1600, Bellevue, WA 98004

                  Report a site issue

                  Site Feedback

                  How can we improve your experience?

                  ×