Clairol Natural Instincts Demi Permanent Hair Color, Shine Happy Clear Shine Treatment 00 1 application
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  • product details

    (Product received may temporarily differ from image shown due to packaging update.  Image & product details will be revised, shortly)

    Discover Your Most Beautiful Shade

    Natural Instincts Haircolor Shine Happy Clear Shine Treatment Includes:

    • Color Enhancing Colorant
    • Color Activating Cr�me
    • ColorFresh™ Revitalizer
      Only Natural Instincts includes a ColorFresh™ Revitalizer, a conditioning cr�me that adds color pigments back to your hair 2 weeks after coloring
    • ColorTreat ™ Conditioner
      For radiant and healthy-looking hair color

    Natural Instincts is the only hair color clinically proven healthier.*  Its system is formulated with aloe, vitamins and no ammonia.  So you get all the gorgeous, without all the guilt.

    Non permanent, ammonia-free formula works in just 10 minutes.  Lasts through 28 shampoos.  Gently blends away gray.  Includes Natural Instincts week 2 color refresher, a conditioning creme formula that deposits color pigments 15 days after coloring.  Includes Color Treat Conditioner for radiant and healthy-looking color.  Leaves no visible root line.

    *Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color creme: Based on amount of surface damage.

    Product Ingredients:
    Color Enhancing Colorant:  Water, Hexylene Glycol, Ethanolamine, Trisodium Ethylenediamine Disuccinate, Soytrimonium Chloride, Fragrance, Ethoxydiglycol, Oleth 5, Propylene Glycol, C1115 Pareth 9, P-Aminophenol, Oleth 2, 2 Methyl 5 Hydroxyethylaminophenol, Dilinoleic Acid, P Phenylenediamine, Cocamidopropyl Betaine, Tall Oil Acid, 2 Methylresorcinol, Erythorbic Acid, M Aminophenol, Sodium Sulfite, Oleamide Mipa, C12 15 Pareth 3, Resorcinol, Oleth 10, Panthenol, EDTA, Tocopherol, Ascorbic Acid.

    Color Activating Creme:  Water, Hydrogen Peroxide, Acrylates Copolymer, Steareth 21, Oleth 2, Oleth 5, PEG 50 Hydrogenated Palmamide, Acrylates/Steareth 20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone, Sorbitan Stearate, PEG 40 Stearate, Cellulose Gum.

    Colorfresh Revitalizer:  Water, Cetearyl Alcohol, Propylene Glycol, Dimethicone, Mineral Oil, Petrolatum, Phenoxyethanol, Cetrimonium Chloride, Fragrance, Hydroxycetyl Hydroxyethyl Dimonium Chloride, Methylparaben, Propylparaben, Disodium EDTA, Behentrimonium Chloride, 2 Amino 6 Chloro 4 Nitrophenol, Soytrimonium Chloride, Hydroxyethyl 2 Nitro P Toluidine, Hydrolyzed Sweet Almond Protein, Sodium Hydroxide.

    Colortreat Conditioning Treatment:  Water, Bis Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance, Benzyl Alcohol, Panthenyl Ethyl Ether, EDTA, Carthamus Tinctorius (Safflower) Seed Oil, Cocos Nucifera (Coconut) Oil, Panthenol, Hydrolyzed Sweet Almond Protein, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Methylisothiazolinone.

    Warnings

    Before you color: 48 Hours in advance

    • Take the allergy test
    • Do the strand test to determine your optimal coloring time
    • Read this entire instruction leaflet before you begin

    Special cautions:

    • This product contains ingredients, including hydrogen peroxide, which may cause severe eye irritation and possible permanent eye injury.  If any product gets into your eye, flush immediately with a large amount of lukewarm water and seek medical advice.
    • We recommend removing contact lenses before applying hair color.  If you must wear contact lenses during application, and if any product gets into your eye, remove the lens first, then flush immediately with a large amount of lukewarm water and seek medical advice.
    • Never use hair color on eyebrows or eyelashes or if your scalp is irritated or injured
    • Do not inhale or ingest product
    • Do not use if your hair has been colored with henna or metal dyes.
    • Prepare and use the product in a well-ventilated area.  If you experience inhalation difficulties, move to fresh air.
    • Remove all metal objects from hair before and during coloring
    • Wear gloves and rinse hair well after application
    • Keep product in a cool place away from heat and light.  Do not mix this colorant with any other product.
    • Do not keep any unused mixed product.  Do not leave the mixture in a closed bottle (bottle may expand or burst).

    Product not intended to be used on children.  Keep all hair coloring products out of reach of children.

    Important safety instructions:

    Hair color products may cause allergic reactions, which in rare cases can be severe.  Tattoos may increase the risk of allergy to this product.  To reduce your risk, follow these instructions:

    Do not use this product if you have experienced any reaction to hair color products or have a sensitive, irritated or damaged scalp.  In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product.  Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before.

    Skin allergy test instructions:

    Must be performed 48 hours before you color your hair.
    You will need a cotton ball or swab, a plastic bowl and a plastic spoon.

    • To open, unscrew the entire Color Activating Cr�me cap (Bottle #2).  Don't pull off the tab.  Then unscrew the Color Enhancing Colorant cap (Bottle #1).
    • Mix small equal parts of the Color Enhancing Colorant and Color Activating Cr�me in a plastic bowl.
    • Tightly recap both bottles.
    • Apply mixture to a test area the size of a quarter in the bend of your elbow.  Allow to dry.  Use remaining mixture for the strand test. Do not wash this area for 48 hours.  During washing, protect with an adhesive bandage and remove it immediately after washing.
    • Examine the test area during the next 48 hours.  If no reaction occurs, you are ready to color.

    The absence of a reaction to this test is no guarantee that an allergic reaction may not occur as a result of a future hair coloring process.  However, this test represents an important precaution.  Please consult a doctor if you have any doubts.

    Note: If a rash, redness, burning or itching occurs, you may be allergic.  Stop.  You must not use this product.

    What to do if you have a reaction during or within the next 48 hours of coloring your hair if during coloring you experience:

    • Any stinging, burning or rash, rinse immediately and discontinue use as this may be an indication of a more serious reaction. Do not color.
    • your hair again before consulting a doctor or seeking medical advice.
    • Any rapidly spreading skin rash, dizziness or faintness, shortness of breath or swelling to eyes/face, rinse immediately and seek immediate medical attention.
    • If after coloring or on the following days you experience:
    • Problems such as itching, rash, swelling to eyes/face, blistering or skin/scalp weeping, seek immediate medical attention.

    Strand test:

    Do the Strand Test each time you color to determine optimal timing and color results.  Perms, relaxers, previous color, and the sun can affect your results and timing.

    You will need: scissors, tape and a clock.

    • Cut a 1/4 inch wide strand from the darkest or grayest part of your dry hair close to the scalp and tape at the cut end. Dampen with water.
    • Completely cover the hair strand with the mixture remaining from the Allergy Test. Start timing.
    • After 10 minutes (8 minutes for permed or relaxed hair), check the strand. If the strand is not the color you want, return it to the mixture and check the color every few minutes for up to 20 minutes.

    Fill in your personal color time below:

    My timing for desired color: _______ minutes.

    Useful tips from the experts at Clairol:

    • If hair has build-up, shampoo one day prior to coloring.  Do not shampoo immediately before coloring. Your scalp has natural oils that help protect it during coloring.
    • To prevent staining, apply a little moisturizer around your hairline
    • For best results, do not shampoo your hair for 24 hours after coloring
    • If you plan to perm your hair, perm first, and then you can use Natural Instincts the very same day as long as your scalp is not irritated and is in good condition
    • If you plan to chemically relax your hair, relax your hair first, and then wait at least 7 days and one shampoo before coloring

    ©Procter & Gamble

  • reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    Clairol Natural Instincts Haircolor, Shine Happy Clear Shine Treatment 00, 1 application
     
    3.1

    (based on 45 reviews)

    Ratings Distribution

    • 5 Stars

       

      (19)

    • 4 Stars

       

      (4)

    • 3 Stars

       

      (1)

    • 2 Stars

       

      (3)

    • 1 Stars

       

      (18)

    56%

    of respondents would recommend this to a friend.

    Pros

    • Gentle (11)
    • Adds shine (9)
    • Smooths & softens (8)
    • Improves texture (7)
    • Easy to use (6)

    Cons

    • Doesn't work (4)

    Best Uses

    • Deep conditioning (3)
      • Commitment To Color:
      • Permanent (3), Semi-permanent (3)
      • Hair Type:
      • Straight hair (8), Wavy hair (5)
      • Reviewer Profile:
      • Beauty conscious (14), Product junkie (4)

    Most Liked Positive Review

     

    amazing

    it strightened my hair, slightly lightened it, and repaired my broken hair from my last bleaching.

    the cons are that it removed some of the orange dye from my...Read complete review

    it strightened my hair, slightly lightened it, and repaired my broken hair from my last bleaching.

    the cons are that it removed some of the orange dye from my hair, it went from bright orange to a slightly dulled orange.

    but this product is amazing.

    VS

    Most Liked Negative Review

     

    it lightens dark brown/black hair

    I am Asian and have naturally dark brown/black hair. I read about this product in magazines and tried it. It claimed to not lighten your hair, but it DID. It changed my...Read complete review

    I am Asian and have naturally dark brown/black hair. I read about this product in magazines and tried it. It claimed to not lighten your hair, but it DID. It changed my hair color to a very worn-out looking lighter brown (almost reddish in the sun) that I did not like and the effect was permanent. I was careful to follow the directions and did not keep the product in my hair longer than I should have. If you have dark hair and don't want it lighter, then don't use this product. If you are fine with your hair becoming lighter, then maybe it will fine for you. It did give my hair a significant shine.

    Reviewed by 45 customers

    Sort by

    Displaying reviews 1-10

    Back to top

    Previous | Next »

     
    5.0

    Worked well for my virgin red hair

    By littlegreenmama

    from California

    describe yourself Beauty Conscious

    Pros

    • Adds Shine
    • Detangles
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Improves Texture
    • Smooths & Softens

    Cons

      Best Uses

      • Deep Conditioning
      • Dry Hair
      • Thick Hair

      Comments about Clairol Natural Instincts Haircolor, Shine Happy Clear Shine Treatment 00, 1 application:

      I have never had any coloring at all so it was interesting to use the chemicals together at home, but it all worked out great. After I rinsed and dried my hair was silky smooth and the shiniest it has been in a long time. Even my split ends looked to be minimized. Amazing.

      • Hair Type:
      • Straight Hair
       
      5.0

      I love this product!

      By Kit

      from Charlotte NC

      describe yourself Product Junkie

      Verified Buyer

      Pros

        Cons

          Best Uses

            Comments about Clairol Natural Instincts Haircolor, Shine Happy Clear Shine Treatment 00, 1 application:

            This is a great product. I have colored hair with some grey and I love it, and my daughter has dark brown hair and she loves it. It makes the colored blonde in my hair shine as well as the grey.

            • Hair Type:
            • Wavy Hair
             
            1.0

            Horrible/Useless

            By FairyMary

            from Austin, TX

            describe yourself Beauty Conscious

            Pros

              Cons

              • Damaging
              • Ineffective
              • Waste Of Money

              Best Uses

                Comments about Clairol Natural Instincts Haircolor, Shine Happy Clear Shine Treatment 00, 1 application:

                Do not buy this "shine" kit unless you want to seriously damage your hair. It doesn't add shine at all and I followed the directions to the letter. I have virgin thin/wavy/medium brown hair that is now crunchy all over and whispy. My hair has been looking aweful all week since using this kit. If I could give 0 stars I would.

                • Hair Type:
                • Wavy Hair
                 
                1.0

                Terrible for Color Treated hair

                By Ginger Lost it

                from Saint Louis, MO

                describe yourself Beauty Conscious

                See all my reviews

                Pros

                • Adds Shine

                Cons

                • Removes Color
                • Smells Bad

                Best Uses

                  Comments about Clairol Natural Instincts Haircolor, Shine Happy Clear Shine Treatment 00, 1 application:

                  I bought this for shine/to seal my color as recommended from several websites. I use red hair color so it is often quite hard to keep it in my hair, especially on the ends. For this reason I usually am extra careful with the care of it. I do everything possible to maintain the color.

                  I bought this thinking I could go further between colorings, and the opposite happened. It stripped the color off the bottom 4 inches of my hair. Stripped it BARE. I will have to recolor my hair now, an expensive process.

                  The shine it gives is negligible- nothing that couldn't be achieved with a good finishing spray. I am so dissatisfied I will no longer purchase anything from this line. It really was a terrible experience for me. I cannot recommend this for color treated hair.

                  • Hair Type:
                  • Straight Hair

                  (1 of 2 customers found this review helpful)

                   
                  4.0

                  Worked Just as I'd Hoped!

                  By creatress

                  from Davis, CA

                  describe yourself Beauty Conscious

                  See all my reviews

                  Pros

                  • Adds Shine
                  • Detangles
                  • Great Smell
                  • Shimmery Highlights
                  • Smooths & Softens

                  Cons

                  • Lots Of Chemicals
                  • Pricy

                  Best Uses

                    Comments about Clairol Natural Instincts Haircolor, Shine Happy Clear Shine Treatment 00, 1 application:

                    I was looking for something that would just add shine and boost my own natural highlights, NOT change my natural color. I'm letting my silver shine through and love it. The box does say that it's not for silver hair. I'm salt and pepper and it worked GREAT! It actually made the silver I do have even brighter and shinier. It added lots of volume to my flat, thin, straight hair. I'm naturally a medium brown and I don't think it changed my color at all. It just seems softer and shinier. Just what I was hoping for.

                    This is the first time I've used it, so I'm curious to see if the effects last 4 whole weeks. For $10 a box, I hope so!

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    Great Product

                    By AussieLis

                    from Sherman Oaks, CA

                    describe yourself Beauty Conscious

                    See all my reviews

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Improves Texture
                    • Smooths & Softens

                    Cons

                      Best Uses

                        Comments about Clairol Natural Instincts Haircolor, Shine Happy Clear Shine Treatment 00, 1 application:

                        This is great five to six weeks after a haircut. It helps to seal split ends.

                        • Hair Type:
                        • Wavy Hair
                         
                        5.0

                        I have used for years

                        By CammiCan

                        from Dallas, TX

                        describe yourself Beauty Conscious

                        See all my reviews

                        Verified Buyer

                        Pros

                        • Adds Shine
                        • Gentle
                        • Improves Texture
                        • Smooths & Softens

                        Cons

                          Best Uses

                            Comments about Clairol Natural Instincts Haircolor, Shine Happy Clear Shine Treatment 00, 1 application:

                            I have used this product for over 5 years, it lightens just the right amount on my highlighted blonde hair. It makes my hair very shiney and lifts the color just a touch so I don't have to get my highlights done as often. Thanks to Shine Happy I can keep the damage of hightlighting to a minimum. It also makes my hair feel great.

                            • Hair Type:
                            • Straight Hair
                             
                            5.0

                            I love this product!

                            By Linda

                            from Bay Area, California

                            describe yourself Beauty Conscious

                            Pros

                            • Adds Shine
                            • Detangles
                            • Great Smell
                            • Improves Texture
                            • Smooths & Softens

                            Cons

                              Best Uses

                              • Deep Conditioning

                              Comments about Clairol Natural Instincts Haircolor, Shine Happy Clear Shine Treatment 00, 1 application:

                              I love this product! I have med blonde hair and it removes that dull look your hair gets after using products i.e., shampoos and gives it some shine. It does not permanently bleach your hair as I have never had any root color difference. Follow the directions for best results.

                              • Hair Type:
                              • Straight Hair

                              (1 of 1 customers found this review helpful)

                               
                              5.0

                              Great for Fine Hair

                              By Mk2012

                              from Los Angeles, CA

                              describe yourself Beauty Conscious

                              See all my reviews

                              Verified Buyer

                              Pros

                              • Adds Shine
                              • Gentle
                              • Improves Hair Health
                              • Improves Texture
                              • Smooths & Softens

                              Cons

                                Best Uses

                                • Between colorings
                                • Deep Conditioning
                                • Fine Hair

                                Comments about Clairol Natural Instincts Haircolor, Shine Happy Clear Shine Treatment 00, 1 application:

                                I have fine wavy hair that can be both limp and bendy in all the wrong directions. Shine Happy guarantees me at least two weeks of good hair days. It gives my hair shine, volume and managability. It really seems to improve the texture of my hair! I haven't noticed any color changes when I use it. I don't understand the negative reviews. All I can say is that maybe it is better on certain hair types. For me it works miracles and I love it!

                                • Hair Type:
                                • Wavy Hair

                                (3 of 4 customers found this review helpful)

                                 
                                5.0

                                amazing

                                By cuticle expert

                                from new hampshire

                                describe yourself Product Junkie

                                Pros

                                • Adds Shine
                                • Conseals cuticle
                                • Gentle
                                • Improves Hair Health
                                • Improves Texture
                                • Lightens Hair
                                • Makes hair mor managable
                                • Smooths & Softens

                                Cons

                                  Best Uses

                                  • Broken hairshaft
                                  • Damaged Hair
                                  • Dry Hair
                                  • Fine Hair

                                  Comments about Clairol Natural Instincts Haircolor, Shine Happy Clear Shine Treatment 00, 1 application:

                                  it strightened my hair, slightly lightened it, and repaired my broken hair from my last bleaching.

                                  the cons are that it removed some of the orange dye from my hair, it went from bright orange to a slightly dulled orange.

                                  but this product is amazing.

                                  • Hair Type:
                                  • Wavy Hair

                                  Displaying reviews 1-10

                                  Back to top

                                  Previous | Next »

                                • directions

                                  Do the skin allergy test 48 hours before each application, even if you have already used coloring products.

                                  Helpful hints

                                  Apply color to damp hair that is free of styling product build-up. Do not shampoo immediately before coloring, as the scalp's natural oils

                                  help to protect it during coloring.

                                  Before starting:

                                  • Have a clock ready for timing
                                  • Put on gloves
                                  • Comb hair gently
                                  • Put towel around shoulders to protect clothing

                                  Step 1: Get ready to color

                                  • Tear off and discard the tab from the Color Activating Cr�me (Bottle #2). Then unscrew the cap.
                                  • Open the Color-Enhancing Colorant (Bottle #1) and squeeze entire contents into Bottle #2.
                                  • Replace cap. Place gloved finger over tip, point away from face, and shake well until the color has fully mixed.

                                  Step 2: Apply color for roots and all-over color

                                  • After mixing, apply color immediately to damp hair.
                                  • Apply mixture first to your roots and where you have the most gray.
                                  • When roots are completely covered, apply remaining color quickly to the rest of your hair by parting and lifting
                                    hair as you apply.
                                  • If you apply color every 4-6 weeks, apply color to roots only and wait until the last 5-10 minutes of your timing
                                    to apply to the rest of your hair.
                                  • Work mixture through until hair is completely saturated.  Do not rub into scalp.

                                  Step 3: Wait 10 minutes

                                  • Now, start your timer for just 10 minutes (or the time indicated by your strand test).
                                  • For resistant gray hair, you may need to leave color on for an additional 5 minutes, for no longer than a total
                                    of 20 minutes.

                                  Step 4: Rinse and condition

                                  • Rinse until water runs clear.
                                  • Gently massage a quarter-sized amount of the Color Treat™ Conditioner (Tube #3) through your hair.
                                  • Leave on for 2 minutes, then rinse.
                                  • Save remaining Color Treat Conditioner to use once a week for fresh, radiant color and healthier-looking hair.**

                                  If any color gets on your skin or household surface, wipe it off immediately with a damp towel.  Once mixed, never reseal or store the color in a closed container, as it could burst.  Pour any unused color mixture down the drain, as it will lose its effectiveness after 30 minutes.

                                  Step 5: Refresh your color after 2 weeks

                                  Natural Instincts Colorfresh™ Revitalizer
                                  Boost your color in just minutes!

                                  Use it 2 weeks after you have colored your hair. Note: Before using it, conduct another skin allergy test 48 hours before application by applying a small amount of the product to an area the size of a quarter in the bend of your elbow and allowing to dry. Do not wash this area for 48 hours. If there are no skin reactions, proceed with product application. If a rash, redness, burning or itching occurs, you must not use this product. The color of the Revitalizer product does not represent your final hair color result.

                                  • Shampoo hair as usual.
                                  • Put on gloves.
                                  • Apply the entire sachet of ColorFresh™ Revitalizer into your hand and distribute uniformly through the hair,
                                    concentrating on your roots and where you have the most gray.
                                  • Leave on for 5 minutes—if you want a more intense color result, leave on for up to 10 minutes.
                                  • Rinse thoroughly and style as usual.

                                  You do not need to apply conditioner afterwards.

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