Clairol Natural Instincts Demi Permanent Hair Color, Suede Light Brown 13 1 ea
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  • product details

    Healthier-looking*, Radiant Color

    Clairol Natural Instincts Hair Color, Light Brown 13 Kit includes:

    • Shade 13
    • Color Activating Cr�me
    • Colortreat Conditioning Treatment

    Natural Instincts with an ammonia free formula gives you healthier-looking*, radiant color and blends away gray in 10 minutes.  Color lasts up to 6 weeks.  Our demi-permanent Natural Instincts system with Aloe, Vitamin E and Coconut Oil.  It's proven less damaging**.

    Made in Mexico

    *Versus untreated.

    **Natural Instincts Level 2 non-permanent vs. the leading Triple Protection Level 3 permanent creme color:  based on amount of surface damage.

    Product Ingredients:
    Shade 13:  Water, Hexylene Glycol, Ethanolamine, Propylene Glycol, Trisodium Ethylenediamine Disuccinate, Soytrimonium Chloride, Fragrance, Ethoxydiglycol, Oleth-5, C11-15 Pareth-9, Oleth-2, Dilinoleic Acid, P-Phenylenediamine, Cocamidopropyl Betaine, Tall Oil Acid, Erythorbic Acid, Sodium Sulfite, Oleamide Mipa, C12-15 Pareth-3, Resorcinol, Oleth-10, Panthenol, EDTA, 2-Methylresorcinol, N, N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, M-Aminophenol, 1-Naphthol, Tocopherol, Ascorbic Acid.

    Color Activating Creme:  Water, Hydrogen Peroxide, Acrylates Copolymer, Steareth-21, Oleth-2, PEG-50 Hydrogenated Palmamide, Oleth-5, Acrylates/Steareth-20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone, Sorbitan Stearate, PEG-40 Stearate, Cellulose Gum.

    Colortreat Conditioning Treatment:  Water, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance, Benzyl Alcohol, Panthenyl Ethyl Ether, Citric Acid, EDTA, Sodium Chloride, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Panthenol, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Methylisothiazolinone

    Warnings

    Hair color products may cause allergic reactions, which in rare cases can be severe.  Tattoos may increase the risk of allergy to this product.  Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before.  Remember to buy the product 48 hours in advance.  Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp.  In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product.  Read and follow instructions carefully.  In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color).  If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately.

    This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made.  This product must not be used for dyeing the eyelashes or eyebrows.  To do so may cause blindness.  Product not intended to be used on children.  Keep out of reach of children.  Follow safety warnings.  Perform the skin allergy test 48 hours before coloring.  Can cause allergic reactions follow the safety warnings.

    ©Procter & Gamble

  • reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    Clairol Natural Instincts Haircolor, Suede Light Brown 13, 1 ea
     
    3.7

    (based on 15 reviews)

    Ratings Distribution

    • 5 Stars

       

      (7)

    • 4 Stars

       

      (2)

    • 3 Stars

       

      (3)

    • 2 Stars

       

      (0)

    • 1 Stars

       

      (3)

    71%

    of respondents would recommend this to a friend.

    Pros

    • Natural look (11)
    • Easy to use (10)
    • Great color (10)
    • Gentle (9)

    Cons

      Best Uses

      • Graying hair (8)
      • New look (7)
      • Touch ups (6)
        • Commitment To Color:
        • Semi-permanent (7)
        • Reviewer Profile:
        • Survivalist / minimalist (7), Beauty conscious (4)

      Most Liked Positive Review

       

      EXCELLENT COLOR

      I am very happy with the results from this hair color! I picked out the "suede" shade, which was described as "light brown," hoping to darken my...Read complete review

      I am very happy with the results from this hair color! I picked out the "suede" shade, which was described as "light brown," hoping to darken my highlights a little so they blended better with my dark roots until I could get to my salon. I left the color on the full 20 minutes, and ended up with an all-over medium brown shade....not exactly what I wanted, but it looks great...just like I came from the salon! My damaged hair is now shiny and somehow looks healthy. I am very happy with the results and am considering using this hair color on a permanent basis! Definitely worth the money!

      VS

      Most Liked Negative Review

       

      don't use the enclosed packet!

      When they changed the formula on this, I was devastated! I read horrible reviews of how the new mixture dried hair out. I decided to try the new package, using Suede as it...Read complete review

      When they changed the formula on this, I was devastated! I read horrible reviews of how the new mixture dried hair out. I decided to try the new package, using Suede as it is the smallest change to my medium brown hair. It covers the grays but does not over-dye the darker hair. (I also use Pecan when I need a boost of more reddish. Hazelnut is way dark- avoid unless you have very dark brown hair) It smelled just as bad as the old version. The first day, when you can't shampoo, you'll definitely be giving off that "color" smell. It's messy...it's a thick liquid and not a foam. So have towels all over your counter and flooring! (learned THAT the hard way) AND..DO NOT bother to use that "touch up" squeeze packet! I tried it after a week when a few grays popped out, and it only succeeded in dying my SKIN. So I had this weird brown ring around my temples and forehead. Yeesh! I recommed touching up with Nice N Easy Root Touch Up instead, at about the two week point. My hair grows fast, so I re-color at the end of 3 weeks. It only takes 15 mins for my grays to take the color. All in all, I like this brand for the color and I'm afraid to experiment with other brands, trying to find the right color! So please just take my advice and go one color lighter than you think you want. You can always go darker, but you can't wash out TOO much color! :)

      Reviewed by 15 customers

      Sort by

      Displaying reviews 1-10

      Back to top

      Previous | Next »

       
      4.0

      Great Results

      By zoree

      from Illinois

      describe yourself Beauty Conscious

      See all my reviews

      Verified Buyer

      Pros

      • Great Color
      • Natural Look

      Cons

      • Messy

      Best Uses

      • Graying Hair

      Comments about Clairol Natural Instincts Haircolor, Suede Light Brown 13, 1 ea:

      This review is for Clairol Natural Instincts #13 Suede, Light Brown, I chose this color because it is the closest to my natural hair color. My hair was about 35% gray, with a lot gray around my temple and bangs. I have fine hair but a lot of it, and it falls about two inches below my shoulders. I wanted to try coloring it myself to save money. The stylist who cuts my hair advised me to use a semi-permanent color, and told me I would need two boxes.

      I did need both of the boxes to cover all of my hair. I was thrilled with the results. The color was a perfect match for my hair and it covered the gray beautifully. I should have done this years ago, getting rid of all that gray makes a huge difference in my appearance.

      I was worried this color would be too dark because so many reviews I read for brown colors said it comes out darker than shown or that it deposits too much red. I found this color to be very true to the photo on the box and I didn't get any red at all.

      I had a hard time getting all of the color out of the bottles, especially what was left at the bottom, that was the only frustrating part. The product didn't smell bad at all. I also used my own latex gloves because I didn't like the flimsy plastic ones provided by Clairol.

      Also, my two boxes came with a tube of conditioner that was wonderful. It had a coconut smell to it and it makes my hair feel like silk. I didn't get a packet that other reviewers here have mentioned, this tube has enough product for at least four to five applications.

      It's been four weeks since I used this, I wash my hair twice a week, and the color is still holding. I've had almost no fading so far (I am using shampoo for color treated hair, and the conditioner that came with it.)

      I got a lot of shine from this product, the color isn't dull or lackluster at all, and it did not dry out my hair(of course, this is the first application of color, I hope this holds true for subsequent colorings).

      I colored my hair right before I went for my quarterly hair trim, which I was told to do by my stylist. She said color first, then I'll trim. She was amazed at how well it came out!

      • Commitment To Color:
      • Demi-Permanent

      (0 of 1 customers found this review helpful)

       
      3.0

      don't use the enclosed packet!

      By Minx_in_LA

      from Carmel, CA

      describe yourself Beauty Conscious

      See all my reviews

      Pros

      • Easy To Use
      • Natural Look

      Cons

      • Messy
      • Smells Bad

      Best Uses

        Comments about Clairol Natural Instincts Haircolor, Suede Light Brown 13, 1 ea:

        When they changed the formula on this, I was devastated! I read horrible reviews of how the new mixture dried hair out. I decided to try the new package, using Suede as it is the smallest change to my medium brown hair. It covers the grays but does not over-dye the darker hair. (I also use Pecan when I need a boost of more reddish. Hazelnut is way dark- avoid unless you have very dark brown hair) It smelled just as bad as the old version. The first day, when you can't shampoo, you'll definitely be giving off that "color" smell. It's messy...it's a thick liquid and not a foam. So have towels all over your counter and flooring! (learned THAT the hard way) AND..DO NOT bother to use that "touch up" squeeze packet! I tried it after a week when a few grays popped out, and it only succeeded in dying my SKIN. So I had this weird brown ring around my temples and forehead. Yeesh! I recommed touching up with Nice N Easy Root Touch Up instead, at about the two week point. My hair grows fast, so I re-color at the end of 3 weeks. It only takes 15 mins for my grays to take the color. All in all, I like this brand for the color and I'm afraid to experiment with other brands, trying to find the right color! So please just take my advice and go one color lighter than you think you want. You can always go darker, but you can't wash out TOO much color! :)

         
        3.0

        disappointed

        By JMT

        from Georgia

        describe yourself Beauty Conscious

        See all my reviews

        Pros

        • Gentle
        • Great Color
        • Natural Look

        Cons

        • Doesn't Last

        Best Uses

          Comments about Clairol Natural Instincts Haircolor, Suede Light Brown 13, 1 ea:

          Great natural looking color, but only lasted a few weeks.

          (0 of 1 customers found this review helpful)

           
          1.0

          New Formula is NOT Good

          By shopper

          from seattle

          See all my reviews

          Pros

            Cons

              Best Uses

                Comments about Clairol Natural Instincts Haircolor, Suede Light Brown 13, 1 ea:

                The new formula, that just recently came out, is nothing like the old. I was a 10 year dedicated user of color #13. I tried the new formula and was not impressed, it is much harsher and the color was a lot redder, I wont use it again. Now I am on the hunt for a new hair color. Sad...

                • Commitment To Color:
                • Semi-Permanent

                (1 of 2 customers found this review helpful)

                 
                3.0

                BE WISE & RESEARCH FIRST BEFORE USING!!!

                By Irish Peep

                from NJ

                describe yourself Minimalist

                See all my reviews

                Pros

                • Easy To Use

                Cons

                  Best Uses

                  • New Look
                  • WAS GOOD UNTIL RECENTLY

                  Comments about Clairol Natural Instincts Haircolor, Suede Light Brown 13, 1 ea:

                  So heres the deal I wanted to color although I have waited heard lots of buzz regarding clairol lately ..NOT GOOD. So I did some research on Internet and apparently moved manufacturing to Mexico and they have had several issues , recalls and color mishaps.... Be Careful do strand test first and whatever you do THROW out the refresher unless RED ORANGE is a flattering color on you. CLARIOL should Listen to the consumers remember we HOLD THE power of choice. BTW, I am choicing to not return to Natural Instincts I need to hear Good Vibes not Bad. Sorry Clairol I did trust your products but not any longer. DO YOUR RESEARCH FIRST!!!!

                  • Commitment To Color:
                  • Demi-Permanent

                  (1 of 2 customers found this review helpful)

                   
                  1.0

                  Beware of New Formula

                  By shopper

                  from seattle

                  See all my reviews

                  Comments about Clairol Natural Instincts Haircolor, Suede Light Brown 13, 1 ea:

                  Clairol got it wrong with this supposedly new and improved formula. The old was perfect...this new formula is much harsher and the color is redder. I won't be buying this anymore.

                  (2 of 3 customers found this review helpful)

                   
                  1.0

                  Am not Happy with "new" natural instinct

                  By Lin

                  from Madison, ME

                  describe yourself Minimalist

                  Pros

                  • Great Color
                  • Natural Look

                  Cons

                  • Too Harsh

                  Best Uses

                  • Graying Hair

                  Comments about Clairol Natural Instincts Haircolor, Suede Light Brown 13, 1 ea:

                  I loved the previous natural instincts.
                  The color always looked natural and received many compliments.
                  It was gentle on my hair.
                  The new natural instincts is harsher on my hair even my hairdresser(that loved the older natural instincts) recommends that I stop using this new one.
                  The 2 week revitalizer not only puts too much red in my hair but is a nuisance to use.
                  I use to brag about Natural Instincts but not anymore.
                  I would love to know where I can get the older Natural Instincts 13 suede/light brown
                  I am 62 and have lots of grey hair use ev 6 weeks

                  • Commitment To Color:
                  • Permanent

                  (1 of 1 customers found this review helpful)

                   
                  4.0

                  Easy to Use

                  By Annie

                  from Glendale, AZ

                  describe yourself Minimalist

                  See all my reviews

                  Pros

                  • Easy To Use
                  • Gentle
                  • Good price
                  • Mild smell
                  • Natural Look

                  Cons

                  • Color Misrepresented

                  Best Uses

                  • New Look

                  Comments about Clairol Natural Instincts Haircolor, Suede Light Brown 13, 1 ea:

                  Got tired of paying $60 at the salon. This was my first time doing my own color. I'm about 10% gray and wanted a color that would fade over time so chose a semi-permanent product. I was nervous but it was really simple to do. The color looks darker than the box, and the grays only picked up a little color so they are lighter than the rest of my hair, but it blends well and looks natural. I did notice some reddish highlights out in the sun but again, it looks natural. Conditioner included in package is great.

                  • Commitment To Color:
                  • Semi-Permanent

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Excellent Product, Gentle on Hair

                  By Tea Lover

                  from Maryland

                  describe yourself Minimalist

                  Verified Buyer

                  Pros

                  • Adds a healthy shine
                  • Easy To Use
                  • Gentle
                  • Great Color
                  • Natural Look

                  Cons

                    Best Uses

                    • Graying Hair
                    • Touch Ups

                    Comments about Clairol Natural Instincts Haircolor, Suede Light Brown 13, 1 ea:

                    I use this product a little more often than suggested as I am now more than 50% gray. I don't like a gray crown so I touch up every two or three weeks. My hair stylist encourages me to continue using this product as my hair is the healthiest of any of her clients near 50 years of age. I'm not fond of the cream rinse fragrance, but I rinse with it then use my conditioner right after it and am happy with the result.

                    • Commitment To Color:
                    • Semi-Permanent

                    (2 of 2 customers found this review helpful)

                     
                    5.0

                    favorite haircolor

                    By tealeaf

                    from ny

                    describe yourself Beauty Conscious

                    See all my reviews

                    Pros

                    • Easy To Use
                    • Gentle
                    • Great Color

                    Cons

                      Best Uses

                      • Graying Hair

                      Comments about Clairol Natural Instincts Haircolor, Suede Light Brown 13, 1 ea:

                      This color is so natural and it lasts just as long as when I used to get my hair colored at a salon for $65 plus tips. You cannot beat the value of this and my husband loves the color. I have natural red highlights in my hair anyway and this allows my natural hues to shine through but gives it the soft brown I was born with. The smell is pleasant, it doesnt run down my face or neck, and my hair is always softest when I use the conditioner it comes with. LOVE IT!!! I have used this one for years and will continue to as long as they keep making it. Way to go Clairol!

                      • Commitment To Color:
                      • Semi-Permanent

                      Displaying reviews 1-10

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                    • directions

                      Usage Instructions included in the kit.

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