Clairol Natural Instincts Demi Permanent Hair Color, Toasted Almond Light Golden Brown 12 1 ea
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  • product details

    Healthier-looking*, Radiant Color

    Clairol Natural Instincts Hair Color, Light Golden Brown 12 Kit includes:

    • Shade 12
    • Color Activating Cr�me
    • Colortreat Conditioning Treatment

    Natural Instincts with an ammonia free formula gives you healthier-looking*, radiant color and blends away gray in 10 minutes.  Color lasts up to 6 weeks.  Our demi-permanent Natural Instincts system with Aloe, Vitamin E and Coconut Oil.  It's proven less damaging**.

    Made in Mexico

    *Versus untreated.

    **Natural Instincts Level 2 non-permanent vs. the leading Triple Protection Level 3 permanent creme color:  based on amount of surface damage.

    Product Ingredients:
    Shade 12:  Water, Hexylene Glycol, Ethanolamine, Propylene Glycol, Trisodium Ethylenediamine Disuccinate, Soytrimonium Chloride, Fragrance, Ethoxydiglycol, Oleth-5, C11-15 Pareth-9, Oleth-2, Dilinoleic Acid, Cocamidopropyl Betaine, Tall Oil Acid, P-Aminophenol, P-Phenylenediamine, Erythorbic Acid, 2-Methylresorcinol, Sodium Sulfite, Oleamide Mipa, C12-15 Pareth-3, Resorcinol, Oleth-10, Panthenol, EDTA, 4-Amino-2-Hydroxytoluene, M-Aminophenol, 1-Naphthol, Tocopherol, Ascorbic Acid.

    Color Activating Creme:  Water, Hydrogen Peroxide, Acrylates Copolymer, Steareth-21, Oleth-2, PEG-50 Hydrogenated Palmamide, Oleth-5, Acrylates/Steareth-20 Methacrylate Copolymer, Oleyl Alcohol, Etidronic Acid, Disodium EDTA, Simethicone, Sorbitan Stearate, PEG-40 Stearate, Cellulose Gum.

    Colortreat Conditioning Treatment:  Water, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance, Benzyl Alcohol, Panthenyl Ethyl Ether, Citric Acid, EDTA, Sodium Chloride, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Panthenol, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Methylisothiazolinone

    Warnings

    Hair color products may cause allergic reactions, which in rare cases can be severe.  Tattoos may increase the risk of allergy to this product.  Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before.  Remember to buy the product 48 hours in advance.  Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp.  In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product.  Read and follow instructions carefully.  In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color).  If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately.

    This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made.  This product must not be used for dyeing the eyelashes or eyebrows.  To do so may cause blindness.  Product not intended to be used on children.  Keep out of reach of children.  Follow safety warnings.  Perform the skin allergy test 48 hours before coloring.  Can cause allergic reactions follow the safety warnings.

    ©Procter & Gamble

  • reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    Clairol Natural Instincts Haircolor, Toasted Almond Light Golden Brown 12, 1 ea
     
    4.1

    (based on 8 reviews)

    Ratings Distribution

    • 5 Stars

       

      (4)

    • 4 Stars

       

      (2)

    • 3 Stars

       

      (1)

    • 2 Stars

       

      (1)

    • 1 Stars

       

      (0)

    100%

    of respondents would recommend this to a friend.

    Pros

    • Easy to use (7)
    • Gentle (6)
    • Natural look (6)
    • Great color (4)
    • Long-lasting (3)

    Cons

    • Color misrepresented (3)

    Best Uses

    • Graying hair (4)
    • New look (3)
      • Commitment To Color:
      • Semi-permanent (4)

    Reviewed by 8 customers

    Sort by

    Displaying reviews 1-8

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    5.0

    Excellent results blending grey

    By K

    from CT

    describe yourself Beauty Conscious

    See all my reviews

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Improves Shine
    • Long-Lasting
    • Natural Look

    Cons

      Best Uses

      • Graying Hair
      • Thinner Hair

      Comments about Clairol Natural Instincts Haircolor, Toasted Almond Light Golden Brown 12, 1 ea:

      Fair skinned, natural brunette, brown-eyed female, early 50s. My stylist says I am a medium neutral (not cool/ashy or redish) brunette with 15% grey. This golden tone turns my grey into light golden brown and blend nicely with into overall lighter medium brown. People have said they didn't think I color my hair. (Toasted almond was the third shade I tried--the others were too dark.) My hair appearance improved--shininess and softness--too.

      • Commitment To Color:
      • Semi-Permanent
       
      3.0

      Darker than Appears

      By Product Junkie

      from Chicago, IL

      describe yourself Product Junkie

      See all my reviews

      Pros

      • Easy To Use
      • Gentle
      • Natural Look

      Cons

      • Color Misrepresented
      • Too Harsh

      Best Uses

        Comments about Clairol Natural Instincts Haircolor, Toasted Almond Light Golden Brown 12, 1 ea:

        My hair is dark brown, but I have it dyed a medium brown hair color. I wanted to go with a hair color that is not harsh and doesn't have ammonia. This hair color left my hair super soft and shiny, and it smells great. However, my hair color came out closer to 2 shades darker than what it should be on the box. I do like the color, but I want to caution people it looks nothing like the color displayed on the box. On me the color came out more like dark auburn brown. Also, I used one box and it was not enough for my short shoulder length hair. This product definitely has about half of what other hair dyes normally have. I would recommend it because of how soft it left my hair.

        • Commitment To Color:
        • Permanent
         
        5.0

        Love it!

        By Near Seattle Mom

        from Near Seattle

        describe yourself Product Junkie

        See all my reviews

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Long-Lasting
        • Natural Look

        Cons

          Best Uses

          • Graying Hair
          • Touch Ups

          Comments about Clairol Natural Instincts Haircolor, Toasted Almond Light Golden Brown 12, 1 ea:

          My first try with a demi-permanent color after years of using blonde highlights. Loved the way it left my hair - super soft without that awful straw texture that hightlights give me. A nice shade of medium brown - not blonde, not red, just brown which is what I was looking for. Really gentle, smells nice, works fast, too. I really love this product.

          • Commitment To Color:
          • Demi-Permanent

          (4 of 4 customers found this review helpful)

           
          4.0

          Turns out red!

          By annabelle

          from Central FL

          describe yourself Minimalist

          See all my reviews

          Pros

          • Easy To Use
          • Gentle

          Cons

          • Color Misrepresented

          Best Uses

          • Graying Hair
          • New Look

          Comments about Clairol Natural Instincts Haircolor, Toasted Almond Light Golden Brown 12, 1 ea:

          My first experience with Natural Instincts was mostly positive. I tried this product to boost my natural color and cover the few grays I have. I don't want to commit to permanent color. On the plus side, Natural Instincts is virtually odor free and the gel consistency makes application foolproof. My hair looks shiny and well conditioned.
          However, as other reviewers have noted, this shade turns out red. I see nothing "Light Golden Brown" about it at all. My hair has a reddish cast to it. It's not bad and fortunately, it works with my skin tone but if I buy this again, it will be a different color.

          • Commitment To Color:
          • Semi-Permanent

          (4 of 4 customers found this review helpful)

           
          5.0

          Beautiful results!

          By fancyface

          from Georgia

          describe yourself Beauty Conscious

          See all my reviews

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Long-Lasting
          • Natural Look

          Cons

            Best Uses

            • Graying Hair
            • New Look
            • Thicker Hair

            Comments about Clairol Natural Instincts Haircolor, Toasted Almond Light Golden Brown 12, 1 ea:

            I have a medium amount of gray hair on my bangs and around my face. This product has worked better than any other I've tried. Not only did it cover the gray completely, the color is very pretty and looks like highlights! Long-lasting too!

            • Commitment To Color:
            • Temporary

            (3 of 4 customers found this review helpful)

             
            5.0

            Easy and Nice Color

            By Pauline

            from Walnut Creek, CA

            describe yourself Minimalist

            See all my reviews

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Natural Look
            • Smell is OK

            Cons

            • Not the best gray cover

            Best Uses

            • New Look
            • Not a lot of gray

            Comments about Clairol Natural Instincts Haircolor, Toasted Almond Light Golden Brown 12, 1 ea:

            I get a lot of complements on my hair color and many people think the color is natural and are surprized that I use a home hair color. I have noticed that as I get more gray hair the coverage isn't as good, so I may have to go to a permanent product soon. Too bad as I love the color.

            • Commitment To Color:
            • Semi-Permanent

            (2 of 4 customers found this review helpful)

             
            2.0

            great but...

            By fire head

            from oklahoma

            See all my reviews

            Pros

            • Easy To Use
            • Natural Look

            Cons

            • Color Misrepresented

            Best Uses

              Comments about Clairol Natural Instincts Haircolor, Toasted Almond Light Golden Brown 12, 1 ea:

              I like the product itself but be forewarned that this color is not brown! I did my mom's hair last night (she originally is a very light brown with some gray) and it came out dark RED! We were both shocked at what it turned out to be! We later found out the same thing happened to a lady we work with. She used this exact color and it turned her hair very red so just be careful. This isn't quite as 'brown' as they say it will be.

              • Commitment To Color:
              • Semi-Permanent

              (2 of 4 customers found this review helpful)

               
              4.0

              I really like this ...

              By Carol G

              from Langley, WA

              See all my reviews

              Verified Reviewer

              Comments about Clairol Natural Instincts Haircolor, Toasted Almond Light Golden Brown 12, 1 ea:

              I really like this Natural Instincts shade and have used it for years. Now that my hair is getting grayer I had to switch to a lighter Natural Instincts shade, but this line of hair color is the only one I will use. I love how it looks so natural, not 'just dyed' and how it very gradually washes out of the hair. I have never experienced any skin irritations from using Natural Instincts and will continue to use it. My only complaint is I wish they had more light golden brown shades to choose from.

              Displaying reviews 1-8

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            • directions

              Usage Instructions included in the kit.

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