Clairol Natural Instincts Rich Color Rich Color Creme Hair Color, Dark Auburn 30R 1 ea
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  • product details

    Healthier-looking*, Radiant Color

    Clairol Natural Instincts Hair Color, Dark Auburn 30R Kit includes:

    • Shade 30R Creme
    • Color Activating Cr�me
    • Colortreat Conditioning Treatment

    Natural Instincts with an ammonia free formula gives you healthier-looking*, radiant color and blends away gray in 10 minutes.  Color lasts up to 6 weeks.  Our demi-permanent Natural Instincts system with Aloe, Vitamin C and Coconut Oil.  It's proven less damaging**.

    Made in Mexico

    *Versus untreated.

    **Natural Instincts Level 2 non-permanent vs. the leading Triple Protection Level 3 permanent creme color:  based on amount of surface damage.

    Product Ingredients:
    Shade 30R Creme:  Water, Cetearyl Alcohol, Ethanolamine, Laureth-3, Sodium Laureth Sulfate, Glyceryl Stearate SE, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 4-Amino-2-Hydroxytoluene, Toluene-2,5-Diamine Sulfate, Decyltetradecanol, Sodium Lauryl Sulfate, Fragrance, Beeswax, Alcohol Denat., Sodium Sulfite, Sodium Hydroxide, Ascorbic Acid, Etidronic Acid, Hydrolyzed Keratin.

    Color Activating Creme:  Water, Hydrogen Peroxide, Cetearyl Alcohol, Lanolin Alcohol, Sodium Lauryl Sulfate, Fragrance, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Etidronic Acid.

    Colortreat Conditioning Treatment:  Water, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance, Benzyl Alcohol, Panthenyl Ethyl Ether, Citric Acid, EDTA, Sodium Chloride, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Panthenol, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Methylisothiazolinone

    Warnings

    Hair color products may cause allergic reactions, which in rare cases can be severe.  Tattoos may increase the risk of allergy to this product.  Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before.  Remember to buy the product 48 hours in advance.  Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp.  In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product.  Read and follow instructions carefully.  In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color).  If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately.

    This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made.  This product must not be used for dyeing the eyelashes or eyebrows.  To do so may cause blindness.  Product not intended to be used on children.  Keep out of reach of children.  Follow safety warnings.  Perform the skin allergy test 48 hours before coloring.  Can cause allergic reactions follow the safety warnings.

    ©Procter & Gamble

  • reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    Clairol Natural Instincts Rich Color Creme, Dark Auburn 30R, 1 ea
     
    2.6

    (based on 9 reviews)

    Ratings Distribution

    • 5 Stars

       

      (2)

    • 4 Stars

       

      (1)

    • 3 Stars

       

      (0)

    • 2 Stars

       

      (3)

    • 1 Stars

       

      (3)

    33%

    of respondents would recommend this to a friend.

    Pros

    • Easy to use (6)
    • Gentle (3)

    Cons

    • Color misrepresented (6)
    • Messy (3)

    Best Uses

    • New look (3)
      • Commitment To Color:
      • Semi-permanent (5)

    Reviewed by 9 customers

    Sort by

    Displaying reviews 1-9

    Back to top

     
    2.0

    Not Dark

    By Shirl

    from Brooklyn,NY

    describe yourself Minimalist

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle

    Cons

    • Bright Red Not Dark
    • Color Misrepresented

    Best Uses

      Comments about Clairol Natural Instincts Rich Color Creme, Dark Auburn 30R, 1 ea:

      I wanted dark auburn, but what I got was bright red. also it only covered my grey roots and not the rest of my hair, which had been colored with a non-ammonia dye. so now I have bright red roots and the rest is dark brown. I have to recolor it dark brown again in order to cover the bright red roots.

       
      5.0

      Great color!!

      By sassamouth

      from milwaukee, wi

      describe yourself Budget Buyer

      Pros

      • Easy To Use
      • Effective
      • Good Value
      • Lightweight
      • Smells Great

      Cons

        Best Uses

          Comments about Clairol Natural Instincts Rich Color Creme, Dark Auburn 30R, 1 ea:

          Great color, vibrant and no ammonia!! Wish more stores had it in stock!

          • My Beauty Routine Takes:
          • 30 Minutes
           
          4.0

          like it

          By cynfloyd

          from florida

          Pros

          • Easy To Use
          • Effective

          Cons

            Best Uses

            • Women

            Comments about Clairol Natural Instincts Rich Color Creme, Dark Auburn 30R, 1 ea:

            love the color & easy 10 minute application

            • My Beauty Routine Takes:
            • 10 Minutes

            (2 of 2 customers found this review helpful)

             
            1.0

            Stay away from this product

            By Beauty queen

            from Chicago, IL

            describe yourself Product Junkie

            See all my reviews

            Pros

              Cons

              • Color Misrepresented
              • Messy

              Best Uses

                Comments about Clairol Natural Instincts Rich Color Creme, Dark Auburn 30R, 1 ea:

                I loved the original Natural Instincts but thought I'd give this product a try. It's very difficult to work with, especially on dry hair as the instructions state. I normally have dark brown hair and like to use Natural Instincts as a gloss/hair brightener. This creme turned my scalp neon orange and tinted my hair pink in multiple scattered areas (I also saw my orange scalp immediately after rinsing the product out of my hair and then vigorously tried shampooing both my scalp and the product out of my hair; unfortunately, I still have an orange scalp and patchy pink hair). AVOID this product!!

                • Commitment To Color:
                • Temporary

                (2 of 2 customers found this review helpful)

                 
                1.0

                Once again, another Clairol product fail

                By Linda

                from Columbus, OH

                See all my reviews

                Pros

                  Cons

                  • Color Misrepresented
                  • Messy

                  Best Uses

                    Comments about Clairol Natural Instincts Rich Color Creme, Dark Auburn 30R, 1 ea:

                    I'm really tired of these 'new' Clairol products - cremes, foams, they all stink. Dark auburn my foot... my hair, especially at the hairline, is now bright red, almost orangish. It's horrid. I'm going to have to wash my hair several times a day for a week to get this back out. Right before Thanksgiving, too, where I'll be in a house full of people. This is going to be soooo embarrassing.

                    • Commitment To Color:
                    • Semi-Permanent

                    (1 of 1 customers found this review helpful)

                     
                    1.0

                    Was great until I used the color refresh

                    By Linda

                    from Columbus, OH

                    describe yourself Minimalist

                    See all my reviews

                    Pros

                    • Easy To Use
                    • Great Color
                    • Natural Look

                    Cons

                    • Color Misrepresented

                    Best Uses

                      Comments about Clairol Natural Instincts Rich Color Creme, Dark Auburn 30R, 1 ea:

                      The initial color result was nice... until I used the week-two color refresher. When applying it I was skeptical because the product in the color-refresh packet was orange. But I was trusting that the product wouldn't deliberately 'sabotage' my hair color and left it on for the recommended amount of time. Well, it left my complete hairline YELLOW. Can you imagine a yellow hairline with the rest of your head dark auburn? Even my 12-year-old son looked at me funny and said, "Mom... your hair right here (pointing at my hairline near the sides of my face and at my forehead) looks... well, lighter than it used to be, it looks blonde."

                      I kid you not, this is what my son said, when my hair has always been a natural auburn color. I use this product to KEEP my natural color, which it does a good job of, but gets rid of my grays. In conclusion, I will still use the product, but will STAY AWAY from the week-two color refresher. It has made me look like a 'freak', in so many words, and I'm leaving to go out of town this weekend to see friends I haven't seen in 4 years. This will be incredibly embarrassing and I'm now very sorry I used the color refresh and wish I could take it back, especially now. I don't know what to do for the weekend. I guess I'll just have to live with it :(

                      • Commitment To Color:
                      • Semi-Permanent

                      (2 of 2 customers found this review helpful)

                       
                      2.0

                      Not very "Natural"

                      By Lizard of Oz

                      from Seattle

                      describe yourself Beauty Conscious

                      Pros

                      • Easy To Use
                      • Gentle

                      Cons

                      • Color Misrepresented

                      Best Uses

                      • New Look

                      Comments about Clairol Natural Instincts Rich Color Creme, Dark Auburn 30R, 1 ea:

                      In general, I think Natural Instincts is good hair color, but this color I did not like. As a previous reviewer said, the color is a cool, maroon color. If you want to advertise you color your hair, this will do that for you. It might be pretty on a younger person, but at 40 ish, the color is too much. Wish they would make some warmer reds, all the Natural Instincts seem to come up cool toned red. Hair does feel soft and unabused, so acouple weeks and I'll roll the dice again, sigh.

                      • Commitment To Color:
                      • Semi-Permanent
                       
                      5.0

                      Rich lovely color

                      By RDW

                      from Ventura, CA

                      describe yourself Product Junkie

                      See all my reviews

                      Pros

                      • Easy To Use
                      • Gentle
                      • Great Color
                      • Long-Lasting
                      • Natural Look
                      • Versatile

                      Cons

                        Best Uses

                        • Graying Hair
                        • New Look
                        • Thinner Hair
                        • Touch Ups

                        Comments about Clairol Natural Instincts Rich Color Creme, Dark Auburn 30R, 1 ea:

                        If you are looking for a rich beautiful dark auburn this if for you. If you are looking for something lighter don't buy it. I have been using this for years and get many compliments & people can't believe my color comes from the drugstore and not a salon. Yes it has a strong scent but what hair color doesn't? I have had my hair professional colored many times & this in NO more offensive in fragrance than that ANd I am VERY sensitive/ allergic to many fragrances. It is easy to mix and only makes a mess if you are sloppy and not careful with your application. Yes it stains, but that is the whole purpose of hair color! This is the only brand I ever use because it actually leaves my hair in better condition than before I colored. But remember red fades fast...

                        • Commitment To Color:
                        • Semi-Permanent

                        (3 of 4 customers found this review helpful)

                         
                        2.0

                        Messy and gaudy

                        By Tess

                        from NJ

                        describe yourself Beauty Conscious

                        See all my reviews

                        Pros

                          Cons

                          • Color Misrepresented
                          • Difficult To Use
                          • Messy
                          • Smells Bad

                          Best Uses

                          • New Look
                          • Thicker Hair
                          • Touch Ups

                          Comments about Clairol Natural Instincts Rich Color Creme, Dark Auburn 30R, 1 ea:

                          I usually like Natural Instincts, and I've used several of their semi-permanent products before. I'm a natural redhead, and my natural color is a medium-orange hue. Sometimes I like to go a little darker, and once in awhile I'll try a richer, deeper semi-permanent auburn.

                          Unfortunately, I don't like this one very much. The creme is very messy and it stains everything it touches. The smell is sickly-sweet floral, and worst of all, the color is far too exaggerated. I was hoping for a natural, chestnutty auburn shade, but this color is a cartoonish and clownish inky maroon.

                          Overall, I don't dislike the color, but the application was so messy, and it is far brighter than it looks on the package. I'm hoping it will fade somewhat before I have to go back to work on Monday.

                          If you have darker hair and if you like aggressive floral scents, and if you don't mind making a mess of your bathroom, this might be a good choice for you. I won't be buying it again, though.

                          • Commitment To Color:
                          • Semi-Permanent

                          Displaying reviews 1-9

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                        • directions

                          Usage Instructions included in the kit.

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